The Account Health Assurance (AHA) program launched by Amazon some time ago has introduced the platform’s title standard in detail, and as long as the seller joins the Account Health Assurance (AHA) program, the platform will not deactivate your sales account. The previous article shared with you the detailed steps to join the AHA plan. Today, let’s take a look at the title standards announced by the platform. Sellers should also make plans in advance to ensure that the store can operate normally in 2023.

According to the official information released by Amazon, the platform will grade and identify the seller’s violations, which are low, medium, high, and serious, and determine the degree of punishment according to the degree of violation of the seller :

1. Serious violations

1. There will be unannounced visits on the platform, and through the test purchase, it is determined that the product is counterfeit or pirated;

2. The seller asks the seller for comments or contains non-compliant inserts;

3. Attempting to harm and abuse other sellers.

2. High level violations

1. The rights owner submits a valid infringement notice;

2. Buyers report infringement or counterfeiting.

3. Moderate Violations

1. Inducing buyers to leave the Amazon website to place an order;

2. Manipulating search results and sales rankings.

4. Low level violations

1. Buyers report receiving expired products or products that do not match the condition, such as selling second-hand products as new products;

2. The product detail page displays wrong product variants.

▲ Asking for positive comments on the buyer’s small card, such behavior is now classified as a serious violation. Once the seller is found to have such behavior, the platform will immediately ban the store.

How can a seller check whether the store has been judged to have violated the rules by the platform?

A prerequisite for sellers to join the account health assurance ( AHA) program is to ensure that the account health rating (AHR) reaches 250 points or more and lasts for at least 6 months. With the launch of the Account Health Assurance (AHA) program, the platform has upgraded the Account Health Rating (AHR) function to show the risk of the seller's account being deactivated due to failure to comply with certain Amazon sales policies. . This metric appears on the Amazon Seller Central Account Health page.

▲ The newly upgraded account health rating ( AHR) tool, sellers can use the presentation of scores and colors to further improve the visibility and risk insight of their own account health status.

1. Account Health Score

The account status rating function has added an account health score, ranging from 0 to 1,000, and using three colors of green, yellow, and red to distinguish different account health statuses, which is convenient for sellers to grasp the overall account status in real time, so as to avoid account failures in advance. Risk of suspension for various violations.

Green: 200-1,000 points, representing account health

Yellow : 0-140 points, representing risk in the account

Red: It proves that the seller's account is in extreme danger at this time

How to deal with it?

The editor recommends that sellers check the policy compliance on the 'Account Status' page every day, and solve the problem of point deduction according to the instructions received in the performance notification. Or the seller can click the 'appeal' option, and then follow the platform prompts to appeal/dispute or contact the complainant to withdraw the complaint. If the seller has violated the regulations, he must correct it and ensure that the same problem will not happen again in the future.

Sellers can refer to the following appeal process:

1. After the seller receives the violation information, do not delete the violation product in a hurry;

2. Before referring to the performance notice, investigate your violations by yourself;

3. The seller can refer to the performance notice received to decide the next action to be taken;

4. If sellers have concerns, they can use the "Contact Me Now" button on the "Account Status" page to get in touch with an account health support specialist.

Following an exchange with an Account Health Support Specialist, further action may be taken to correct the violation. For details, please refer to the performance notice you received or the advice of the account status specialist.

If the violation is not resolved or appealed successfully, the violation will remain on the Account Status page for 180 days. These violations during the period may lead to the risk of deactivating your account!

Different account breaches require different next steps, as follows:

[repeated violation]

Sellers need to write a plan of action within 72 hours explaining why you have repeated violations to avoid account suspension. You need to appeal through the "Reactivate Your Account" button at the top of the "Account Status" page, and then appeal through the "Appeal" button to the right of your corresponding violation.

【Account Status Score Below 100】

Sellers need to refer to the severity of your violation account status rating, and appeal all violations on the "Account Status" page in order from "serious" to ensure that the account health score remains at a good level.

[serious violation]

Sellers will need to appeal violations marked as "serious" to avoid suspension of your account.

To sum up, as long as sellers do the following actions, they can greatly reduce the probability of being blocked by the Amazon platform

1. Regularly log in to the seller's platform and check the account status page to monitor account performance;

2. Join the Account Health Assurance (AHA) program to protect account health and avoid account deactivation.

3. When the account status rating score is close to 200 points, please be vigilant.

4. When receiving multiple violation reminders, you can refer to the severity of the violation and give priority to serious problems.

5. Through the "Contact Me Now" function, one-click access to Amazon's professional support.

The above is today's knowledge sharing about Amazon title standards and solutions. For more cross-border knowledge, please pay attention to Wanliqing Cross-Border!