At present, the most important traffic in cross-border e-commerce is advertising. The lack of exposure of advertising can be said to be the most distressing thing. Many sellers have burned their money but no effect. Some sellers can't even burn their money. How can there be an order?
In the final analysis, you will not operate, and the factors that affect the exposure of advertising:
Listing Quality – Automatic Advertising
If the automatic advertisement is not exposed, first observe how long the advertisement has been running. If it has just been opened for less than a day, it is normal if there is no traffic, and you need to wait. The next thing to consider is the quality of the listing . After all, the words of Amazon's automatic advertising are also crawled according to our listing copy. So it's still a common topic.
Keyword Relevance – Manual Advertising
Amazon manual advertising requires our sellers to provide keywords by themselves. If there are no keywords in manual exposure, then there can only be one problem: the keywords you selected are invalid!
An important factor in advertising exposure Bid
Another important factor in advertising exposure is Bid . If your bid is too low, Amazon will also reduce the exposure of your product. The general bidding method is: $ 0.3 higher than Amazon's suggested bid .
Operation seems to be simple, but there are many doorways in it. If there is no good operation method, it is useless to burn advertisements. It is recommended to learn operation knowledge first.
Then some people will ask if there is a way to increase exposure traffic without too many operational means, and the answer is definitely yes, that is, evaluation supplementary orders. It is undeniable that evaluation is the most effective way to increase exposure with the least cost, but there are certain thresholds. It is necessary to build a simulation of the real foreign environment and IP positioning, and to place orders for the periodic traffic of the account. Many service providers are currently in an unstable environment. Moreover, many orders are placed with black cards, which have a relatively high degree of risk. If you have the conditions, you can self-study and register a buyer account. The cost is only 3-6 yuan, and it can be used for a long time.
First, use a foreign server to build an evaluation environment, and build a firewall for the remote security terminal to camouflage and block the detection of the underlying parameters of the device by the platform
Second: Create an overseas independent IP , do IP end technology shielding, it is recommended to have one account and one IP
Third, payment card, you can use the virtual card to open a credit card in the background , one account matches one credit card
Fourth, registration information, foreign email address, address, mobile phone number, about 3-6 yuan
Search with keywords first, and then enter your own store after comparing multiple products. It is recommended to browse in the store for about 3 minutes. You need to make sure to browse the detailed description of the product before placing an order for purchase.
The advantages of own account evaluation: low cost , no time limit, you can test anytime, anywhere, the most important thing is safety and controllability, many service providers are not reliable at all, the quality of accounts varies, and there are malicious bad reviews or use of black cards to download An example of a single problem leads to an abnormality in the store. It is best to control the buyer's account by yourself.
Professional evaluation and technology research and development for 6-7 years, welcome to communicate with different viewpoints