Amazon controls all sales through its own channels, including markets in North America and Europe. Alibaba as a platform to market in Southeast Asia through Lazada does not involve any products, but provides a platform for small companies and branded producers.
Due to changes in the general environment, many traditional foreign trade companies are transforming into cross-border e-commerce. Ali International website, Amazon, etc. are well-known cross-border e-commerce platforms in China. Which one is better between Amazon and Alibaba in cross-border e-commerce platforms? What's the difference?
1. What is the difference between Alibaba's international site and Amazon's?
In fact, Alibaba and Amazon are similar in many ways. Alibaba operates a number of e-commerce sites that serve different sellers. Among them, wholesale, custom /ODM are the main ones, and the user group is merchants, such as Alibaba International Station, and Amazon sellers will also make purchases on Ali International Station. However, as the scale of foreign trade orders becomes smaller and more scattered, Alibaba International Logistics Center has made corresponding adjustments to the changes and needs of the market. Most of Amazon's revenue comes from electronic products, commodities and digital media.
Amazon is a self-operated way and controls all the instruments in the buying and selling process. They have their own warehouses and sell some products by themselves, while the Alibaba platform does not participate in the selling process, but provides services for some small businesses and brands. The buying and selling process on the platform that sells is all through direct communication between sellers and buyers . This is the biggest difference. At present, Amazon is developing relatively quickly in the country, but it has also been interfered by the government, so the risks it faces are also relatively large. .
Alibaba and China have always had a good cooperative relationship, so Alibaba's platform operation is more stable and secure. Amazon's online retail business in the United States has reached about 50% , while Alibaba's online business accounts for as high as 80 %. About % , the two e-commerce companies are relatively mature in their respective countries' local markets, and now the purpose of the two e-commerce platforms is to expand the international market, which is also a mainstream trend.
Amazon is the largest e-commerce company in the United States. It was established in Seattle, Washington in 1995. It is also one of the first companies to start e-commerce. Alibaba is helping small and medium-sized enterprises to carry out international trade marketing. A platform for promotion services, it is a trade platform to display and promote some products of suppliers to overseas buyers, and to get some foreign trade orders, it is a preferred platform for some exporters to expand foreign trade.
2. Advantages of Amazon
Amazon is also distributed in many countries and regions. At present, there are mainly three major regions, including North America, Europe and Asia. Therefore, in terms of international influence, it has a relatively large influence and a relatively high degree of internationalization. The group is also more extensive, and the corresponding market masses are also more numerous, and it has a greater market advantage in the customer group.
At the same time, Amazon also has a relatively complete warehousing and logistics. The platform can help sellers to deliver goods, and it also provides intimate services such as product packaging, product distribution, and return and exchange. Amazon also supports site linkage. Sellers only need to register a European site account, then they can sell their products to the whole European market.
3. Advantages of Alibaba
Alibaba's popularity is still very high, and it enjoys a great reputation in the field of e-commerce among global enterprises. It is known as the world's largest business communication community, and it is also an excellent market platform for online transactions. Alibaba's platform functions are also very complete, allowing members to find buyers, find some suppliers and other partners, and conduct direct face-to-face online communication to conduct certain sales and purchases. The customer service and some systems of sales service will provide some online training details, which are very in place, giving small and medium-sized enterprises a very good enthusiasm.