Cross-border e-commerce platforms such as Amazon are creating new products, because the selected sub-categories are very precise and just needed, and there are few words, so at the beginning, only automatic advertisements are turned on, and the automatic advertisements run well, and the conversion is very good.

After the automatic advertisement ran for a period of time, all the words that performed better in the automatic advertisement were picked out to be used in the manual advertisement, but the bidding price of the manual advertisement was set lower than that of the automatic advertisement.

With such an advertising combination, I found that the automatic advertising can run through the advertising budget every morning, and the conversion is okay, but the manual advertising only has a few clicks a day, and there is no conversion.

I mentioned that I plan to reduce the budget of automatic advertising, and then increase the budget of manual advertising and increase the bidding of manual advertising. Precisely negate these high-conversion words in automatic advertising, so that the conversion of manual advertising can be improved.

In the current Amazon market, it is very difficult to build many products based on a set of automatic advertisements alone, because you will find that the ranking and sales of the products are very unstable, even like a roller coaster, fluctuating up and down.

Then the whole operation method is very foolish : price reduction, price increase, price reduction, price increase…..

Manual advertising can promote keyword ranking faster and natural ranking, which can make our product ranking and sales more stable, and can also continuously increase the natural traffic and natural orders of the entire product.

The core point is that the manual advertising bid is low. When the original automatic advertising group remains unchanged, start the manual advertising typing. At this time, the manual advertising bid should be slightly higher than the automatic advertising bid. Let the manual advertising start There are conversions, and gradually accumulate the weight of the entire ad group, and then we will gradually lower the bids for automatic ads, and then reduce the budget for automatic ads.

Ad bidding is from high to low at the beginning, and the weight will be higher, rather than from low to high at the beginning.

Then, for the words that perform well in the automatic advertisement, you can use the manual advertisement to type these words, you can use the precise mode, or you can use the broad mode, because many times, you can find that the broad mode can be lower than the CPC of the precise mode And the conversion rate is higher.

Under the listing with high enough relevance , the automatic ad conversion will be very good, so we should not easily deny the words. Many times, you will find that the advertisements that are obviously converted well, because of your own negative words, the performance of the ads But it got worse and worse.

In the later stage, the role of automatic advertising as a supplement to traffic is sufficient, with a stable order volume and stable profits every day.

In the current Amazon market, the algorithm is constantly changing, and the cost of advertising is constantly rising. How can we maintain our core competitiveness in this market, and how can we stand out in the fiercely competitive market environment? In addition to advertising, we can combine self-supporting accounts Reviews to build your own products

Owning its own set of evaluation supplementary order system can greatly reduce the risk of evaluation, reduce the entire capital investment, trial and error costs, and greatly save the cost of promotion.The core idea of ​​the seller is to sell orders, and only the self-support account evaluation and supplementary order is a low-cost and high-return promotion method for sellers

For sellers, using self-supporting accounts for evaluation has the following advantages:

1. Don’t worry about being maliciously canceled by the unscrupulous service provider, refunding and returning the product

There are incidents that are exposed every day. I believe that as long as the seller is very familiar with this aspect

2. Ensure store safety

Nowadays, in order to maximize profits, many evaluation teams want to maximize the value of an account. The only way is to let the account continue to evaluate and make orders. The other is to place orders with black cards (payment cards), and sellers cannot judge outside Assess the quality of the service provider 's payment card, and the number registered by myself is the first-hand resource, and I also know the quality of the card.

3. Ensure the safety of funds

The funds are all in your own hands, and the cost of the final purchased goods is still returned to the turnover of your own store

4. Reduce the cost of assessment

The evaluation cost is generally 5-10 dollars per order . In fact, the registration cost of a self-supporting account is about 6 R, and the evaluation is just needed by the seller. Basically, it needs to be done every day, not every few months or half a year. The evaluation cycle time , you can see that the evaluation cost accounts for a lot of your profit

5. Make assessment more controllable

Especially for some electronic products, you need to place an order according to the time period , but the self-support account is different, there are no restrictions on time and products.

Now the technology for evaluating self-support accounts has been iteratively updated. At present, it has completely broken away from the cumbersome 7-14- day account maintenance cycle many years ago. Now, after registration, you can directly purchase 50 dollars in about 3 days . Directly open the permission to leave comments,

Another advantage is the recycling of products. Many Amazon companies are overseas warehouses, and many products with high value can only be given away for nothing if they are evaluated by others. You can use the designated recycling address with a sign-off rate of more than 98 , which can be given to you. The product is recycled to the warehouse in transit, leaving a large amount of product costs

Evaluation resources are a very valuable asset for sellers. Through the combination of self-supporting accounts and advertisements, you can quickly and effectively increase product sales, increase conversions, and increase listing weight. You don’t need to be limited by people in the future . After all, the resources are in your own hands, and you can also give the store you have painstakingly managed a peace of mind and a guarantee . If sellers and studios are interested in learning about self-supporting account evaluation technology, welcome to communicate !

The above content comes from the official account Cao Ge Evaluation Technical Consultant