Recently, due to the large-scale closure of shopee Malaysia and Taiwan stations, many sellers have turned their attention to Amazon again. Presumably, friends who have been paying attention to the cross-border information of ZAx browser in the near future know that Amazon's store review is very strict. However, thanks to its huge user base and seller base, Amazon’s rules and minefields are familiar to the public. It can be said that many people have stepped on a clear path for us. On this basis, if new sellers step into the Amazon platform, they can gain a place among Amazon sellers with diligence and hard work.
Many seller friends are hesitant when they learn about Amazon's video advertising, and don't know whether they should invest in this aspect. Let’s talk today about whether Amazon Video Advertising is worth it.
1. Customer Attraction for Video Ads
Whether it is on-site or off-site, various forms of promotion are the source of traffic for a product and store. But among the various forms of promotion, the attraction of video ads to customers can be ranked first. Data shows that e-books and manuals attract 3% of consumers , while audio content and infographics attract 4% of consumers ; a good promotional article can usually attract 15% of consumers, And short video content attracts consumers as high as 68% .
On Amazon, millions of users search every day. Another set of data shows that among these millions of searches, 20% of users will buy after watching the video of the product. Although the details of the data have yet to be verified, it all means that short video ads are far more attractive to users than other forms of promotion. It is not difficult to imagine that the quality of short video ads will be directly proportional to the conversion rate of Amazon sellers.
2. Product Relevance of Video Ads
The placement of video ads itself has a strong product relevance, because on the Amazon platform, video ads are placed through keywords. For high-intent users under the keyword classification, video ads can generate the greatest attraction. Maximize the appeal of video ads to customers, which leads to higher conversion rates, which indirectly improves the ranking of the entire listing . If you can upload video advertisements during the platform traffic support period 3 months before the launch of the new product, it can help the new product get more natural traffic and better help the product transition smoothly.
3. Operational convenience of video advertising
Since sellers who can focus on the quality of video advertisements are still a minority among Amazon sellers, at present, shooting a high-quality video advertisement can greatly reduce the cost of traffic acquisition. What's more, high-quality video advertisements can be naturally integrated in daily promotion activities and applied in different promotion methods, which can be said to be a multi-product operation method.
4. High-quality exposure for video ads
For the entire Amazon page setting, the video ad display is located in the middle of the core keyword search page, and has a line of exposure space, which is a very good ad display position. It can also be seen from this that Amazon attaches great importance to the video advertising category. In this regard, even if the small sellers cannot invest a lot of money in laying video content in the early stage, they can use some auxiliary tools to fill the video advertising column. . Take advantage of Amazon's strong support and promotion of video advertising to maximize your product exposure share.
For this piece, there is currently a very favorable and convenient "black technology gadget" in Zhanxian browser – Yijianyun. The vast number of sellers can use this small tool to grab pictures online, or upload pictures with one click, intelligently generate videos in batches, and upload them with one click through the one-click cloud video.
The above is the necessity and advantages of Amazon video ad laying organized by ZAx browser for you today, as well as the relevant countermeasures of ZAx browser. Zhan Axe Browser sincerely thanks every seller and friend who accompany us. Every safety of your cross-border gold fishing is carefully guarded by Zhan Axe Browser. In the future, Zhanxe browser will continue to improve. While enriching the inventory capacity and product diversity of its " black technology canteen " , it will strive to actively bring more and more useful tips for cross-border e-commerce operations to all sellers and friends . I hope Can be loved by everyone!