First of all, we divide the new product into three modes:

【Measurement of goods distribution】

This kind of link new product can send up to 100 past test models, and I usually send less than 50. For the link to the test, it is really not recommended for the old iron to replenish the past, why?

1. The products of the public model currency are not worth pushing vigorously

2. The products of the public model currency are easy to be sold

3. The products of the public model currency are easy to be negatively evaluated

For new products that have been released within 100 test models, after a week or two of sales, sales may increase. This is the case. Some novice sellers may restock directly and send hundreds of links directly. If you restock in this way, you will most likely encounter the following problems:

1. Hundreds of items have not yet arrived or just arrived at the Amazon warehouse, the link will come to a bad review

2. Links to bad reviews will cause advertising rankings and natural rankings to plummet

3. Suddenly a competitor comes out with the exact same male model product as you, and fights the price war

4. The link was sold in the middle of the night, and the shopping cart was robbed

It is very normal for the products of male model currency to meet the above four points, which means that it is difficult to sell hundreds of stocks that are replenished, and it is necessary to sell at low prices on the site or clear the inventory outside the site. Therefore, as long as it is a link to the test, it must not be replenished! Replenishment is very stupid. I used to be stupid X stupid X to do this kind of thing. This kind of measurement link replenishment is a gambling mentality! And nine out of ten bets!

The role of this distribution link:

1. Make a little money, make 1 order and earn 1 order

2. The measurement is successful, and then make a fine shop link

3. Seed links, make seed comments for refined links

The new link of the test model is about to be out of stock. It is recommended to sell out according to the original state. The coupon does not need to be canceled, and the price will be different. above. Make a seed comment for the distribution link, the measurement link is out of stock, wait until the refined store link is sent, and then merge the forms.

As a seller of boutique mode, remember that this kind of distribution link must not be replenished! Don't lose the big because of the small! Inventory slow-moving will not only lose money, but also affect the performance of the account.

【Exquisite shop link】

The first option:

The seller who does the measurement and the fine shop in the same store.

If all the test links within 100 are sold out, and the test link has more than a few comments, the score is above 4.3 points, and all are sold out and there is profit to be made, this link is used as a seed comment.

Then directly take another 300-500 pieces of goods from the factory, and the same male model currency as the test link. This link is called Jingpu link, further verification:

1. Can in-site advertising continue to place advertising orders without losing money or losing money?

2. Can 300-500 currency be sold out normally?

3. Observe the operation methods of competitors in the station (whether they will spoof)

The Jingpu link is merged with the previous test link, and the out-of-stock test link is combined to share comments. Why is it necessary for the same product, Amazon will not split the link and will not warn, this is a relatively safe way to comment. After the merger is successful, the Jingpu link has a comment display, which directly activates the in-site advertisement.

How to deal with the resale of this kind of distribution link sales? Because the comments of the test link are merged, it means that the link has already been reviewed with basic comments, and a bad comment on the link will not affect the sales. When the link sells 100 directly, calculate the profit of selling 100. If there is still profit, immediately order 500 from the factory.

Sales are getting better, but the link may be out of stock. How to deal with it:

1. Reduce the advertising budget and only deal with negative spam keywords

2. The price maintains the original price strength, and there is no need to cancel the coupon and reduce the price. 3.100-200 pieces of goods will be shipped by air. The remaining Fameisen will follow these three steps within a time limit, and the possibility of link out of stock may be very small. Why lower your advertising budget? The purpose is to reduce the advertising orders. Why maintain the original coupon at the original price, or even increase the strength of the coupon? When the new link has 100 orders, the link already has a natural ranking and natural orders. At this time, to increase the coupon is to To use the price advantage to further promote organic rankings and organic orders and make up for the reduction in advertising orders to maintain BSR rankings! Wait until the link is restocked and increase your advertising budget!

Second option:

There is no distribution test, no seed reviews. Some sellers don't like to make distribution links, and directly send hundreds of goods in the first batch for testing. For this kind of link, especially the products that are used as public model currency, even after the sales of the link are sold, I do not recommend restocking, why?

1. After 100 reviews are sold out, there may not be any reviews, and you don’t dare to ask for reviews. 2. What should I do if there are a few bad reviews when the replenishment is still on the way or just arrived at the Amazon warehouse? 3. Competitors spoof your link, what should I do? Or what about a price war? 4. The public model currency link is easy to infringe and easy to be complained about. Most of the sellers can't handle the above points. What if it's about to be out of stock?

This link can be directly made a larger seed review. For orders of more than 300 sales, it is not difficult to obtain 20 reviews by requesting reviews. It is guaranteed to have a certain price advantage. Then make a background request for reviews, and the requested reviews will be 4 stars or 5. The star ratio will not be very low. Finally, there is still money to be made after calculating the profit, and then developing a private model. The appearance of the product can be slightly changed, but it is not recommended to change too much, after all, there is a merger of seed comments. The quality improvement and function upgrade of the products are promoted according to the rhythm of small private models, and the first batch of orders from the factory is more than 1,000.

This kind of link is not recommended for replenishment. If you replenish hundreds or even more than 1,000 male model products, the most fear is that there will be bad reviews, bad reviews or being spoofed by competitors, and then a pile of inventory will be created. !

【Boutique link】

5 elements of making quality links: reviews, sales, profit, defense, and inventory

Doing boutique reviews is the most basic foundation. Sellers who do not have the ability to obtain reviews, have no supply chain advantages, and have no operational advantages are not recommended to do boutique reviews. If you do it, you may lose money and you will doubt your life. My first business on Amazon in 2018 was a loss. I want to escape Amazon!

With basic reviews to make basic plans as a blessing, then it is to rush sales. As long as the sales of boutique links are opened, the number of reviews can increase. After getting 100 reviews and the score remains above 4.3 points, then calculate the profit, the profit is good, and be defensive. Prepare, be spoofed by competitors, can it be remedied in time! Wait until the link is stable and ranking, and then send a large amount of inventory!

This sentence, the old iron seller who is a boutique, take a serious look, or do you want to be a boutique!

The first option:

The seller who does the measurement and the fine shop in the same shop.

Directly take the fine shop link to make a seed review, the fine shop link upgrades the appearance function quality of the fine shop link, etc., with the comment blessing of the fine shop link, the advertisement on the site or the off-site assistance, the sales will not be difficult. .

Second option:

Directly make a boutique link, if you have not passed the measurement test or passed the in-depth verification of the fine shop, you will make a private model to make a boutique as soon as you come up. For such sellers, following the steps I will follow will improve the success rate of the boutique.

As a private model seller, the first batch of orders basically needs to start with 1,000. 1000 orders from factory, no need to hurry to send all the goods.

The first batch of goods will be sent 200-300 pieces first, and then choose any of the following modes:

First, sell directly at a lower price, sell out the goods, and do some seed review processing. The lower price and the quality of the private model products are not bad, and there is a great chance to come to praise. Create a new link to send the rest of the shipment, then merge the two links.

Second, directly start the vine plan and sell it at a low price. On the condition that the product quality is not bad and the price is low, the vine has a great chance of being praised. Create a new link to send the rest of the shipment, then merge the two links.

Both of these methods can get reviews, but there is a possibility of split links and warnings by Amazon.

The third option:

It is a very formal and safe method to directly make high-quality goods, send all the goods, and sell them at a low price. The first batch of 1,000 pieces may be out of stock in about two months. In the first month of sales, if more than 300 pieces are sold, it is necessary to order a batch of goods, order 1,000 pieces directly, and keep 500 pieces in the warehouse. 500 Famei Sen reached the limited time. Mason's goods have not arrived yet, and there are still about 200 links left. The goods from the warehouse's 500 inventory transfer parts will be shipped by air, and the air freight will be put on the shelves within 7 days.

For products with high value, you can refer to my model. For products with low value, all products can be shipped directly by sea. It is better to plan if the timeliness and value are measured against Amazon's inventory and order delivery speed.

In conclusion, for new products, really don’t take risks, and don’t restock in large quantities in order to quickly issue orders for new products. This is easy to kill yourself. At this stage of Amazon, including in the future, it can only be done as a long-term business, always embracing changes.

With the start of the battle to prepare for the peak season, it means that sellers need more capital investment, which is a difficult time for some light-asset sellers. In addition to stocking, logistics costs and advertising costs require a certain amount of investment. To a certain extent, the strong guarantee for sellers to explode orders is funds. During this critical period, if you encounter financial difficulties. Please don't be in a hurry. You can learn about bean bag – cross-border e-commerce loan, bean bag has been added to the Amazon platform for some time, and now it has officially reached a cooperation with Shopee, effectively, quickly and conveniently helping cross-border sellers to expand their global business, which is a formal market in the market. One of the safe and convenient funding solutions.