Amazon's search weight refers to the weight of the search bar of Amazon's global shopping platform, which is related to the traffic and sales of the seller's products. In simple terms, the weight is based on traffic matching. For a certain product, the system will record the behavior of different buyers, and thus generate a cumulative score.
Amazon's weight is actually a comprehensive evaluation of a listing or a store by Amazon based on its own algorithm, comprehensive factors and performance. Generally speaking, the larger the weight, the more traffic Amazon will allocate to a single listing or store, so this is also a very important reason why all Amazon sellers value weight.
In the eyes of cross-border e-commerce sellers, Amazon is a global e-commerce platform. But in the eyes of foreign buyers, Amazon is not only an e-commerce platform, but also an important search engine for their daily shopping. According to a survey, the Amazon global shopping website is used as a search engine by most consumers, suppliers and third-party sellers. Through keyword retrieval, they can obtain the information they want, and consumers can find the products they need or potentially need. , Suppliers can find the direction of product optimization, and sellers can find market blue ocean products. Therefore, Amazon's search weight is crucial.
The order of Amazon search weight from large to small is title> CPC keywords>search term. In Amazon's A9 algorithm, the title has the most weight. The title determines whether the product will be searched, and it is also the most direct way to display the product; CPC: By placing CPC advertisements, the exposure and clicks of the product can be increased; search term: It can improve the possibility of listing on the search results page. sex. There are many factors that affect the seller's search weight. To do well, the seller must first optimize the product title and keywords.