In Amazon operations, ODR is a very important indicator, which reflects whether the seller can provide buyers with a good shopping experience. But many merchants don't know the meaning of the word ODR, so what does Amazon ODR mean? What are the factors that affect ODR?
The English full name is "Order Defect Rate", that is, the order defect rate. This indicator covers the percentage of "orders with one or more defects" to the "total number of orders" within a given 60-day period, and is the main indicator of a seller's ability to provide a good consumer experience.
The number of orders involving 1-2 star negative reviews and claim disputes (including AZ and Chargeback) within a period of time/total orders during this period
three.Factors Affecting ODR
1. Negative Product Reviews
As we all know, Amazon’s review rate is low, and because European and American customers attach great importance to product experience, if negative reviews are received, it will have a great impact on ODR;
2. The order was canceled due to the seller
The order cancellation caused by the seller's reasons such as insufficient inventory of the product will be included in the store's ODR index;
3. The response time of store customer service
If you do not reply to customer emails for a long time, you may be complained, which will affect ODR;
4. The product return rate is high
A high product return rate means that your product cannot give customers a better shopping experience, and the platform will judge that your product is not good and affect ODR
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