As the world's largest e-commerce platform, Amazon has the largest number of users and traffic, so many cross-border e-commerce merchants now choose to open stores on Amazon. But if we want to operate a store on Amazon, we often cannot bypass Amazon's evaluation.
But for those who have just entered the business or have failed to operate stores, they have not noticed this. So what is Amazon evaluation, and how can we do it well? Now I will introduce it to you.
What are Amazon Reviews?
Does the Amazon review refer to some of our actual measurements and evaluations of the Amazon platform? It’s not. In principle, the meaning of Amazon evaluation should be that buyers evaluate the products and stores they purchased, but in fact, the Amazon evaluation technology is that cross-border e-commerce merchants on the Amazon platform evaluate their own products.
In layman's terms, Amazon's evaluation is "swiping orders" in our domestic term . If merchants on the Amazon platform want to grab traffic , increase the exposure of stores and products , and improve order conversion, they will need a lot of evaluations to brush sales. and praise.
How to Take an Amazon Review
So how do you do an Amazon review? There are two main types of assessment methods:
( 1 ) Amazon real person evaluation
As the name suggests, Amazon's real-person evaluation is that we look for evaluation buyers through various channels, such as social platforms, part-time groups, etc. , and then let them make normal purchases and place orders and fill in positive comments . The biggest advantage of real-person evaluation is that the reviews are real, so the conversion rate for product realization is very high. But at the same time, Amazon's real-person evaluation also has many disadvantages, such as high investment cost, shortage of buyer resources, and long operation process time, so most merchants now use the second method.
( 2 ) Amazon assessment self-created account
Some sellers will substitute real buyers for Amazon reviews by registering buyer accounts. This saves the cumbersome procedures of finding and contacting buyers, and greatly reduces operating costs.
But why hasn't the self-created account replaced the real person evaluation? That is because the self-built account needs to be maintained for a period of time, the purpose is to make the platform seem to know the normal buyer account, not the zombie account specially used for brushing.
At the same time, we must not only register one account for self-built account evaluation, but need to register a large number of accounts, but doing so will often be tracked and associated by the platform because multiple accounts use the same Internet environment. However, both of these problems have a good solution, which is to use it with a fingerprint browser.
How Fingerprint Browsers Support Amazon's Review Technology
The fingerprint browser is specifically aimed at the association tracking of our buyer accounts on various platforms, isolating different independent network environments and setting different browser fingerprints for us , which is equivalent to logging in to different Amazon accounts on many different computers at the same time. , and will select the most suitable proxy IP for us according to the IP proxy we choose to ensure account stability.
As for the problem of self-built accounts, take the AdsPower fingerprint browser as an example. It provides professional RPA robot automated account maintenance services, which can support our self-built accounts in batches, so as to browse products, like and collect products. Routine operations such as shops save a lot of labor costs.
If we want to be a good store on the Amazon platform, Amazon evaluation is essential. At the same time, if we want to choose a self-built account for evaluation, we must choose a suitable fingerprint browser for technical support.