【What factory inspection reports are required for the Amazon Brand Accelerator Program?】
Chinese sellers seize the new opportunities of cross-border e-commerce, develop export business, expand global market, and build international brands. At present, Amazon's 16 overseas sites, including the United States, Canada, Mexico, the United Kingdom, France, Germany, Italy, Spain, the Netherlands, Sweden, Japan, Singapore, Australia, India, the United Arab Emirates and Saudi Arabia, have opened to Chinese sellers, attracting hundreds of thousands of Chinese sellers. Seller enters.
In the past two years, Amazon has launched the "Amazon Brand Accelerator Program", aiming for brands to be sold exclusively on the Amazon marketplace. So what are the requirements to participate in this program? What is this project?
The Amazon Brand Accelerator Program gives manufacturers a path to become Amazon Private Label suppliers to exclusively list branded and innovative products on the Amazon marketplace. Gaining exposure and large orders in a short period of time, once his product was approved for the accelerator program, he became the exclusive supplier of Amazon's trademarked product. SMB sellers who apply the Brand Accelerator also have early access to Amazon's dedicated brand maintenance tools.
Therefore, Amazon will evaluate many participating factories, so many factories will make social responsibility reports to add points in order to participate in this program.
As early as June 9 this year, Amazon announced that it has released a brand accelerator program (IP Accelerator) in Mexico, so that small and medium-sized business sellers can more easily and quickly sell on the Amazon service platform and more general sales market at a lower cost. Get the trademark LOGO, maintain its brand and resolve infringing products. SMB sellers who apply the Brand Accelerator also have early access to Amazon's dedicated brand maintenance tools. With the development trend of import and export cross-border e-commerce e-commerce platforms, more and more sellers no longer only focus on the increase of total sales, but will build the world's leading brand as the goal of the long-term development trend in the future.
What are the requirements to participate in the Amazon Brand Accelerator Program?
1. Exclusive sales
2, with R or TM trademark
3. Amazon charges an additional 7% sales commission
4. Provide social responsibility audit report (BSCI, Sedex, RBA, SA8000)
Amazon Amazon is a retail brand in the United States, and their supply chain is supervised by the media, consumers, local governments and other stakeholders, especially consumers, for Amazon sellers, they are simply the parents of food and clothing, consumers' public opinion and media Public opinion is also critical to American business. Each retail brand company has its own code of conduct for suppliers, and the content of its code of conduct includes the implementation of corporate social responsibility. So they have to be accountable to the supply chain and consumers.
Amazon accepts the following social responsibility reports:
1. Amfori BSCI
2. Sedex / (SMETA)
3. RBA
4. (SA8000)
5.WRAP
6. ICTI Ethical Toy Program (IETP)
7. Better Work
Who is the Amazon Brand Accelerator Program suitable for?
In principle, the Authorized Brand Program and the Amazon Accelerator Program, which is also part of the Amazon Private Label Program, are open to all Chinese third-party sellers. However, the seller must provide a social responsibility report issued by an authoritative third-party organization, and can be eligible to participate in the project after review.
Note: After the supplier's audit is completed, the supplier must disclose the audit results on the corresponding social responsibility audit platform. Amazon will review the authenticity of the audit report and whether the audit conclusion conforms to Amazon's supplier code of conduct. For non-compliant audit reports, the supplier needs to undergo a follow-up re-audit to prove that the problem has been closed.