Xing Qihang believes that Amazon is a platform that focuses on products and neglects stores, so there is no ranking of stores. There are thousands of products. In order to better recommend products to buyers, Amazon ranks the products by category. There are several factors that affect the category ranking.

1. Product title and product description, etc.

Product title, the most important is the keyword. The keywords must closely surround the product, fit the product, and start from the characteristics of the product. If the keyword is not highly relevant to the product, it is not conducive to product display.

At the same time, it is also necessary to select keywords according to the performance of the product, such as products with low exposure and traffic. It is recommended to choose some long-tail words to reduce competition, which will help increase traffic.

2. Conversion rate factors

Conversion rate affects ranking, and there are many factors that affect conversion rate, such as consumer reviews, image quality and price.

3. Account status

If the order defect rate and dispute rate of the Amazon account are relatively high, it will also affect the ranking of the product. Therefore, sellers must give buyers a good shopping experience, optimize products and services, reduce the probability of disputes, and keep the account in a good state.

The most important thing is to provide good products and services. Product quality is the top priority. Only with good products can the store develop well in the long run. If your product can also get the Bestseller logo on the node ranking list, it will be more helpful to improve the ranking and obtain traffic. Therefore, sellers must spend more thought on providing high-quality products.