There are many activities on the Amazon platform. Many users will use the platform’s activities to shop during the period and can enjoy more discounts. The seckill activity is also another great tool for attracting traffic. Sellers can make good use of it through the seckill activity. Let's take a closer look at Amazon's seckill activities.

1.Best Deal (BD spike/week spike)

Participating in BD Lightning Deals can only be registered through the investment manager, and there is no fee. It can generally last for 2 weeks, covering the US station and Japan station.

2.Lighting Deal (LD spike)

LD spikes are divided into two types: limited-time spikes and 7-day spikes. The difference between the two is the activity time and charging standards.

(1) Time-limited seckill, the seckill time generally lasts 4-12 hours, depending on the time of each site, there will be a progress bar and a timer, the charging standards of different sites are different, and the standards will be different during special promotions. Variety.

(2) 7-day seckill, the activity time is 7 days, there is no progress bar, but there is a Limited time deal sign at the front desk, and the fee will be higher than the limited time seckill. During such a large-scale event, the charge for a 7-day spike is as high as $1,000.

It should be noted that Amazon clearly stipulates that e-cigarettes, alcohol, adult products, medical equipment, pharmaceuticals, and infant formula cannot participate in Lightning Deals.

3.Deal OF The Day (DOTD)

The seckill time is only one day. It is an event that Amazon officially invites sellers to participate in. There are only three advertising spaces per day, which is extremely rare. When opening the Amazon App on the mobile terminal, the first display is Deal OF The Day. It does not have an application channel, only Amazon platform can participate by invitation, and there is no fee.

Through the above introduction, we have learned what Amazon's seckill activities are, which are divided into .Best Deal, Lighting Deal and Deal OF The Day. Sellers can learn more if they want to participate in this seckill activity.

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