According to the observation of Taobo Supply Chain, an overseas warehouse service provider in the United States, many sellers who open a store on Amazon will choose to use advertising promotion methods to promote their products when they first open a store. What skills have you mastered? Let's take a look at it together.

1. The choice of advertising mode

There are two main types of Sponsored Products advertising: automatic advertising and manual advertising. Automatic advertising is also called broad matching. The system will capture keywords based on the information of your product, and then match the needs of buyers; this kind of advertising can let you know whether the keywords and descriptions of your products are accurate, and then you can adjust them in time. , bringing more accurate traffic; after that, you can perform manual precise matching.

In the early stage, if you do not understand the habits of buyers, it is recommended to run automatic advertising broad matching, and then do precise matching.

2. The quantity and budget of the products to be launched

Some Amazon sellers launch multiple products in order to cast a wide net, but because each product has the same launch budget, the launch effect is very poor. It is recommended that you usually choose 5-10 products with relatively high sales volume. Advertising, and then allocate the budget according to sales; for products with high sales, it is necessary to increase the budget, which can bring better results. For example, for the launch of new products, it is recommended to optimize the page first. If the sales are relatively unstable, then increase the budget according to the actual situation.

3. The choice of advertising keywords

Amazon advertising is actually keyword placement. Especially in the stage of manual advertising, the seller must choose the correct keywords, so as to bring more accurate traffic and improve conversions. In the stage of automatic advertising, it is also necessary to judge according to the quality of the keywords. . For example, some keywords with poor performance can be added as negative keywords, which can save the cost of delivery and improve the effect.

4. Amazon Advertising Bidding

For keyword bidding, sellers mainly set up their own stores and products, and do not follow other stores, because what is suitable for others may not be suitable for you.

Through the introduction, we learned how Amazon needs to operate when doing ppc advertising for the first time, the seller needs to choose the advertising model, the number and budget of the products to be placed, and the selection of advertising keywords, etc., so that the product can be well promoted. .

Taobo Supply Chain focuses on cross-border e-commerce services, providing Amazon FBA first journey, international express, international special line, international small package, overseas warehouse one-piece delivery, Amazon return and label replacement, overseas warehouse transit, support general cargo, live, pure Dropshipping services for electricity, furniture jerseys, oversized items, adult dolls, electric scooters, etc. For details, please log in to the official website of Taobo Supply Chain and consult online customer service.