It is said that Amazon's operation depends on product selection and three-point operation, but this does not mean that Amazon platform sellers do not need to focus on daily operations. On the contrary, the details of daily operations are often the key to the success of the store. So what kind of day-to-day operations do sellers need to do?
1. Inventory inspection. What Amazon is most afraid of is not being able to sell, and the most annoying thing is inventory. In order to avoid out-of-stock and slow-selling, customers are requested to keep abreast of the inventory status and formulate a reasonable delivery plan. Of course, in order to detect slow-moving items in the market in a timely manner and promote them, the increase in inventory costs must be taken into account.
Second, sales. From the previous day's order, sales, sales, sales, and then to the previous sales to analyze, if there is something that does not meet expectations, it is necessary to timely feedback and analyze to see what caused the increase in sales. In the promotion, it is necessary to carry out statistics and analysis of the publicity effect.
3. Evaluation. In terms of product evaluation, reviews have a great impact on the remaining conversions, positive reviews have a great impact on products, and negative reviews are the main factor causing sales decline. As a result, Amazon's operations staff must review product evaluations daily to determine if they are new additions and if there are any bad reviews.
Fourth, keyword ranking. Through the natural sorting of product keywords, where the traffic of the product comes from, the keyword sorting of the product is very important. Pay attention to the traffic and ranking of your product, see if your ranking is rising or falling, and whether the ranking will affect your traffic. Because traffic is the root of sales, you must pay attention to the relationship between product ranking, traffic, and sales. When sales decline, you must also conduct traffic analysis on rankings. More products, more keywords, and more time to do regular checks.
5. Advertising. Pay close attention to the ad placement of cpc, amazon's cpc , to increase traffic to their products. But after cpc goes online, sellers will adjust their data according to their own data, so as to increase their sales.
6. Product optimization. When the sales performance and data are not ideal, optimization is needed to improve the ranking. Of course, it depends on Amazon's business, they also have to assist in the selection of products and understand the needs of the market.
Seven, after-sales. After the order, after-sales service, and product sale, Amazon sellers want to deliver as soon as possible. When a new adverse evaluation occurs, it must be tracked in real time. It would be even better if consumers could modify the review status by themselves. Of course, it is necessary to guide customers to give good reviews through the right email. This requires us to have high-quality after-sales service.