Wuhan Star Sets Sail – What are the common Amazon cross-border e-commerce promotions?

Selecting products for cross-border e-commerce is the first priority. If you choose the right products, you can get traffic and orders without advertising operations. Sellers with higher goals who want to get more orders can get more traffic exposure and orders under the premise of choosing the right products and investing in advertising and off-site promotion correctly. So what are the ways to promote off-site?

There are generally three modes of off-site promotion: deal websites, social platforms and influencer marketing

social media promotion

Off-site social media promotion refers to the use of social media outside the Amazon platform for marketing, commonly known as "social media grass". We can find that social media platforms publish product-related information, product unboxing videos, and product experience videos, which are often viewed by most people. At the same time, sellers can use social media platforms to publish product discount information and divert consumers to Amazon to buy products. Foreign social media platforms such as Facebook, Twitter, pinterest and other platforms are the platforms with the most foreign users. They are mainly characterized by fast dissemination and wide influence, which can quickly bring a large amount of traffic to sellers. On the Facebook group, there are tens of millions of discount groups. These groups are all users with strong shopping desires and can expand product sales in a short period of time.

Deal website

The Deal platform is an off-site drainage resource that sellers often use. The biggest feature of this type of platform is its high timeliness. As long as the seller has prepared the promotional code and posted it to the relevant deal website through editors or celebrities, it will soon be Bring in a lot of traffic and orders. The visitor traffic of the Deal website is relatively stable, and the 40% discount is also likely to explode orders. Consumers have strong purchasing intentions and a high conversion rate.

Influencer Marketing

Influencer marketing refers to finding influencers on social media to help promote a product. The fans of Internet celebrities have higher stickiness and interaction, and they will bring more orders to sellers.