Many sellers doing cross-border e-commerce will wonder what the evaluation ( replenishment ) is ? Why do you need an assessment or supplement?
In fact, the evaluation or supplementary order is similar to the SD of domestic e-commerce companies ( Xubao, Xixi, XDong ) .
If there is a lot of competition in a category, if you don’t make up sales to increase the weight of the product, it will be difficult to build a store with the natural traffic given by the platform, because if you don’t do it, others will do it , and even the evaluation is not only It can only increase sales, or you can do good reviews to dilute some natural bad reviews or malicious bad reviews from peers
So why are more and more people choosing to learn assessment techniques on their own instead of paying commissions to let others do it?
Safety and Control
Security: mainly refers to whether the buyer's account is related to the environment where he is located. Now many sellers choose to place orders directly, and they do not know the importance of it. The environment for account registration and account maintenance is very important, because the platform will IP correlation, whether DNS will jump country, whether webrtc (local area network) will be exposed in China, or blacklist (blacklist ip), as well as the correlation of hardware parameters, security code, area code, supervision code, IMEI (serial number), MAC address, etc. to monitor your device status. If a link is not done well, the platform will monitor you as a malicious account, and there will be cases such as chopping off orders and bans. Among them, Amazon is the most serious. Many Amazon sellers are due to poor environment. Do it well, do it well at the beginning, and suddenly the store is associated with subsequent consequences
And if you learn a set of technology yourself, you can add equipment yourself, you don't need to go to others to buy equipment or software, because platform risk control is not static, and learning technology can be in your own hands, as long as you choose the right evaluation technology R & D team (required Choose a company that supports offline field inspections), and after learning, you can register your own account, raise your account to place orders, and are not restricted by service providers. , refunds, bad reviews, etc., but the benefits don’t stop there
for weight boost
Some sellers think that these situations can be avoided by using overseas real people evaluation, but it is not so simple. Is the overseas real person you think is the overseas real person first? Secondly, do you think the weight of overseas real accounts that often help our domestic sellers to do evaluations will still be high?
There are no absolutes in the world, and overseas real people do exist, but not every overseas real person evaluation is for real people to place orders. Many of them still use self-supported accounts, and this is not a problem.
There are also many overseas real people who specialize in evaluation. They often register many accounts by themselves, and they will also bring relatives and friends to do it together. After all, there are products to get, and they can earn a little tip. Why not do it, but in fact The same ip and address are useless, not to mention what products they belong to. Maybe they bought products of the same category yesterday and today, which basically does not help us to increase the weight we need. After all, the platform also Not a fool, this is basically easy to detect, if you are associated with your own store, it will not be worth the loss.
indirect cost reduction
All evaluations require commissions, and the registration cost of registering an account by yourself is about 10 yuan, and the account can be used for a long time. Our old Amazon account has basically done hundreds of orders and has been very stable, and now there are products on the market. The commission is not low, let's take Amazon as an example
Evaluation-free list: that is, you only need to make up one sales volume and do not do product evaluation. The market fee is basically 20-30 yuan
Comment list: I will leave a good comment. Now the market price is basically 50-80 a piece, as for vp and video, it will only be higher
And not only the commission, if it is an overseas warehouse seller, it will actually deliver the goods, and it cannot be operated by sending empty packages like self-delivery. We can use the designated recycling address for our own account. If the product value is high, it can be medium Transfer back to the warehouse, you only need to pay the freight, which can indirectly reduce the annual operating cost
Let me tell you about our solution to the platform environment solution
At present, our environment is suitable for cross-border e-commerce platforms such as Amazon, shopee, Lazada, ebay, wish, temu, AliExpress, Ali International, Walmart Meikeduo , etc.
1. Amazon uses the mobile phone to place the first order due to risk control issues . This is a better solution after we have tested a large number of accounts , because the success rate of opening a new account on the mobile phone is 30 to 40% higher than that on the computer. What we are currently using is In this environment, you only need a mobile phone and a computer to achieve unlimited registration and maintenance. After placing the first order on the mobile phone, move it to the computer environment for batch maintenance operations. The cost of registering an account is only a few dollars.
2. Browser fingerprint settings : The platform has a large data center, which can determine whether it is SD by grabbing and correlating various information of users , and one of the important data is browser fingerprints. Like biological fingerprints, browser fingerprints It can reflect user recognition, including UA , time zone , geographic location , or the language you use, etc. Therefore, choosing a good fingerprint anti-association browser can realize multi-account management at a low cost and high efficiency. However , currently on the market The fingerprint browsers have no real physical configuration. They can only solve the problem of association between cookies and caches, but not the problem of hardware parameter association. The security code, area code, CMOS, hard disk and operating system are completely different, so we It is equipped with a foreign server and runs through a remote secure terminal, and the WebRTC local area network is easily exposed to China. It needs to install a privacy plug-in to prevent WebRTC from leaking IP addresses, prevent HTMLI5, and ping tracking. There will also be significant speed improvements.
3. IP purity : IP is also an indispensable condition for self-supporting accounts. We need to make Amazon think that these accounts are real buyers. It is not enough to have the local environment created by opening multiple browsers mentioned above. Different local environments also need to match different IPs, otherwise the system will determine that the same IP is associated with the account and will be wiped out. For example, there are too many people on the market, such as Lumi, googelfi, TM traffic card, and srocks dedicated line. It's stuck, high repetition rate, easy account association, DNS will jump country, trigger verification, Blacklist (blacklist ip), easy to cut off orders or directly banned is not recommended, you need to use a pure exclusive IP, and the mobile terminal and The computer side needs to use the same port IP, the ABC segment remains unchanged, the D segment changes, and changes within a small range, because most of them are mobile phones now, and the mobile 4G type is the fourth segment change, which is more realistic.
4. Payment method : If you want to increase the security and stability of the self-supporting account, you need to be equipped with a corresponding payment method. It can not only be solved by opening a credit card in the market, but you must also have a corresponding high-success rate payment card. It’s not that the more card heads, the better, because many card heads have been controlled by risk. We currently have many kinds of card segments in the background (all of them are regular card heads, VISA, matercard, Citibank, etc.) corresponding to different platforms. and sites, all of which are high-success rate payment cards tested by a large number of accounts, real-time exchange rates, unlimited card opening, custom bills and addresses
5. Ordering method : The store is easy to be detected. In addition to the security environment of the underlying environment, it is also because the method of placing an order is too simple. The general habit of placing an order is to browse and place an order with keywords. We also have To place an order in other ways, such as off-site advertisements such as Facebook links, and AB accounts, testing and selling links, the method of placing orders for the entire link has become very diversified, which can be very effective. Effectively avoid the risk of being detected by big data
We have been developing and incubating evaluation technology for five or six years . The cycle of raising accounts for evaluation accounts, the number of orders, how to raise accounts safely, how to control evaluations in stores, and how to open advertisements, the whole process and system are certain. It is necessary to meet, not blind test orders, welcome everyone to communicate with each other