On April 14 , Amazon officially announced that since April 28 , Fulfillment by Amazon ( FBA ) fees will increase, and each item will be subject to a 5% fuel and inflation surcharge on top of the delivery fee.

On April 19 , Amazon issued another announcement that the FBA Small and Light program will increase the price threshold for eligible products from $ 8 to $ 10 .

The successive price increase policies of Amazon, the head platform of cross-border e-commerce, have really made cross-border sellers miserable. In recent years, supply chain chaos, soaring logistics costs, and increased advertising costs have caused Chinese cross-border sellers to fall into a low-profit cycle. Now, coupled with Amazon's new price increase policy, the survival and profit margins of the majority of cross-border sellers have been shrinking again and again.

Cross-border e-commerce business is getting harder and harder to do

Not only the shipping fee has risen, but the service fee on the Amazon platform has also risen. At the beginning of 2022 , Amazon's insurance premium has already risen, and the minimum consumption has risen from more than 1,000 to more than 2,000 , which has doubled. In addition to Amazon, cross-border e-commerce related industries will rise in 2022 ! go up ! go up !

Mercari to increase shipping rates on February 1 this year

eBay raised selling fees on March 1 this year , charged a handling fee for some refunds, and raised the penalty for " not up to standard " from 5% to 6% .On June 1 this year , it plans to increase the cost of promoting listings

Etsy increased its commission from 5% to 6.5% on April 11 this year .

USPS imposed a surcharge on April 3 of this year and increased shipping rates in July .

Concerning the compliance operations of third-party platforms such as Amazon, a large number of large sellers have been rectified. How should cross-border sellers deal with such a complex environment?

Anti-risk and hedging, multi-channel layout

Survival is the first to resist risks, and those who can resist risks can survive in the market. Before the wave of Amazon titles, cross-border big sellers and small and medium-sized sellers have entered the process of " de-Amazonization " , sharing operational risks and deploying through multiple channels. Top home sellers such as Zhiou Technology, Lego, and Digital 3c Anker have all expanded the independent station track.

The layout of independent stations is an anti-risk and hedging move made by many cross-border sellers, and it is also a foreign trade policy that encourages vigorous development in China.

To a large extent, the advantages of independent standing in getting rid of the restrictions of platform rules, establishing private domain traffic, and mastering buyer behavior data, supplemented the disadvantages of platform e-commerce, resisted some risks, and expanded business. This is the main reason why many cross-border sellers choose independent websites.

As far as e-commerce is concerned, repurchase is the top priority if you want long-term and stable development. Brand is a dimension that supports repurchase. The user data on the site mastered by independent stations can form a repurchase model, establish brand recognition, form brand effects and brand barriers, and effectively get rid of the pain points of shrinking profits and price wars .

Now, the compliance of the ecological environment of the entire cross-border e-commerce industry indicates the future. Branding and refined operation are the keys. Even if it is not to resist risks, building an independent station can be said to be the ultimate goal of cross-border e-commerce. Fate.

In the end, although branding is a long and painful process, it is also the only way to go. Cross-border sellers, come on!

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