There are both low-cost and high-investment ways to be Amazon. The high-investment game can indeed bring a lot of traffic to the seller, but the game is relatively complicated. The seller does not recommend the seller to do the high-investment game without fully grasping the method. Low return on investment.

What this article wants to tell sellers is the basic logic of advertising and the basic way to get traffic. If sellers want to get high sales, they need sellers to make a fuss about products and listings. For ways to improve the conversion rate, sellers can check the articles shared by Xingqihang before.

First of all, let's analyze the mistakes that sellers are prone to make. Blindly advertising, sellers need to know what their sales goals are before starting a new product. If sellers run a brand, they can smash advertisements regardless of the cost, so that their products can appear everywhere in the buyer's category. Consumers If you don't buy it, you are familiar with it. This is also the advertising strategy of most big brands, but if the seller is a small business, it is necessary to increase the "good impression" of consumers as much as possible without losing too much money. Therefore, sellers have thought that if they want to divert product traffic through advertisements, they cannot do it blindly. First, they must be clear about their goals.

Advertising on the Amazon platform is mainly based on the CPC model, that is, pay-per-click. If someone clicks on the seller's product to view it, advertising costs will be incurred. CPC is also known as pay-per-click. By placing advertisements to target groups, it will help to form explosive models under the premise that the listing meets the needs of buyers, the description is clear, and the pictures are attractive enough. For products with less competition, high price and high profit, CPC should be given priority.

In the early stage, sellers need to obtain more accurate traffic, so sellers must first advertise accurate long-tail keywords. Improve product rankings and promote orders through keywords that get a lot of traffic. When the product is stable, CPC advertising can continue to bring a lot of traffic to the seller, ensure the continuous growth of product sales, stabilize the ranking, help occupy the shopping cart, increase brand exposure, and cooperate with product promotion or liquidation.

Under this logic, the seller can bring a large amount of traffic to the product, and when the product listing is liked by consumers, the seller can get sales.