TikTok e-commerce 2021 GMV is up to nearly 6 billion
Double the target this year
According to media reports, the GMV of TikTok e-commerce in 2021 will be up to about 6 billion yuan, of which more than 70% of the GMV will come from Indonesia, and the remaining less than 30% will come from the United Kingdom. In addition, the GMV target of TikTok e-commerce in 2022 is close to 12 billion yuan, which is nearly doubled on the basis of 2021.
In 2021, the cross-border e-commerce industry has undergone a major reshuffle. The Amazon banning wave has cleaned up many popular accounts. The price of overseas traffic has generally risen, and sellers have complained. Guided by the idea of seeking a new way out, more and more cross-border e-commerce practitioners have turned their attention to Tik Tok, which has over 1 billion monthly active users worldwide.
Today, Brother Guo will show you a case.
This is a wood carving on Pinduoduo , priced at 76 yuan . (picture left)
Let's take a look at the price on Tik Tok , which is equivalent to RMB 391 (right of the picture).
It can be seen that Tik Tok currently has an extraordinary influence and is still on the rise. It is the most popular traffic password for cross-border sellers.
How do cross-border sellers attract traffic on Tik Tok?
In fact, TikTok is the same as a certain domestic sound, but its development is relatively slower. For cross-border sellers to divert traffic from TikTok, there are generally three main channels:
1 Own an account
Directly put an app link or website link in the introduction of the main business of the account, which is suitable for independent websites or brand sellers. (As shown below)
In addition, you can also open a TikTok shop, including product windows, shopping carts, etc. You can put your own Amazon product links in the shopping cart as a traffic drainage tool. To do a good job of this kind of drainage, you must do a good job of video, and there is content to have traffic.
2 Contact Reds to bring goods
There is an option for alliances to bring goods in the backstage of Tik Tok, and there is a talent square, where you can choose various popular people to bring goods for their own products.
However, for many sellers, they do not know how to choose a vertical celebrity, nor can they predict the video quality and delivery ability of the celebrity. Because many celebrities on this platform are entertaining celebrities, they are very good just looking at the fan data and the number of views, but they are not good at making videos of commercial products, they cannot interpret the selling points of the products accurately, and the conversion effect is mediocre. .
Eat Whale is committed to content creation, and its contracted influencers will have a professional team to conduct training reviews and summaries every week to help influencers produce commercial content suitable for the brand’s tonality. If you want to know more, you can click " 1V1 " cue me in the background of the official account.
3 Matrix operation
At present, everyone's basic choice for drainage is to use the matrix, that is, the way of multi-account operation.
The advantage of this is that there are more real users. Whether it’s running cpa or cps in the early stage, it’s good to realize it, or it’s good to drain traffic in the later stage. The effect is good.
At present, many Amazon independent stations are also using the matrix to drain traffic. After all, this kind of free traffic does not need to spend money, and the revenue can be continued for a long time.
Cross-border live broadcast will become the next force
TikTok is attracting more and more Chinese entrepreneurs to join the gold rush, and TikTok is turning from a pan-entertainment short video platform into a giant business machine.
The reasons are as follows:
1. Facing 6 billion users around the world, TikTok provides sellers with a very good content marketing and 100 billion traffic position. Watching the development trajectory of domestic Douyin, it is not difficult to deduce that live broadcast will be the next must for cross-border sellers. land.
2. For many Amazon sellers, their development has reached a new stage, and they can no longer rely solely on low prices to occupy the market. Growth is becoming more and more difficult, and advertising costs are getting higher and higher. At the same time, the costs and methods of overseas marketing are also changing, so traditional cross-border sellers must actively make transformations, create their own exclusive brands, and create product premiums through brand value.
3. In the Southeast Asian market, the content of consumer grass is still very scarce and in its infancy. Although the live shopping habits of Southeast Asian users are still immature, they are accepted very quickly because of cultural proximity, and the payment and logistics links in Southeast Asia are gradually improving. For example, JD.com has achieved self-built logistics overseas, TikTok has worked closely with Jitu to realize door-to-door pickup and other services, and ByteDance has invested in Zongteng Logistics, which serves cross-border e-commerce.
"More importantly, as a platform, TikTok's determination to invest in live e-commerce is very clear, it is advancing rapidly, and it is sincere enough."
With the rise of Shein, it can be seen that more and more Chinese brands choose to go overseas, including both mature big brands and emerging brands. Mature big brands are eager to find new increments, and new brands hope to seize the platform's dividend period and grow rapidly like Perfect Diary's popularity in China.
Enter TikTok in 2019;
2020: Alibaba's overseas social media service provider;
2021: TikTok's first official TSP live broadcast service providers;
2021: The first team in the country to receive financing due to the development of TikTok's business
2022: TikTok's first batch of officially certified MCNs
Loyal to overseas localized content marketing, focusing on data accumulation, focusing on overseas e-commerce.By studying the brand's market positioning and consumer groups, formulate exclusive media matrix promotion plans, and deeply link global resources to help brands build global influence