The peak season of Amazon is round after round, the peak season of Black Friday Cyber ​​Monday World Cup is over, and there is also the peak season of Christmas in December. Christmas is a good time for cross-border sellers to sell, and it is the carnival of the last peak season of the year. As an Amazon seller, what if you seize the last chance to blow up the order?

01. Christmas holiday selection

Christmas is a good time for sales. In the peak season, some products are hot-selling items. Christmas and Western festivals will exchange gifts. This is the opportunity for sellers.

First of all, children's toys can become the first choice for Christmas. The adults in the family will transform into Santa Claus to deliver gifts to the children at Christmas, and children's toys will also become strong sales products.

Secondly, fashion clothing with Christmas elements is also a good choice. Both adults and children and even pets will wear clothes with Christmas elements on the street at Christmas, so clothes for adults, children, and pets are all good choices for Christmas.

After talking about clothes, the most popular ones are Christmas decorations, Christmas cards, wrapping paper, home decoration, and lanterns. The market demand for such products is very large every year. Christmas needs to create a festive atmosphere, and such products play an indispensable role.

It is winter now, and warming products are easy to become popular products. For example, the Chinese-made electric blankets that were popular before have aroused the popularity of the market. Whether they are used as gifts or for personal use, the market for sporting goods is very popular. In winter, ski equipment is also popular. Will be a bestseller. But all sellers need to pay attention to copyright issues, pursue the aesthetics of young people, and get rid of the stereotyped products.

02. Christmas marketing operation

During the Christmas period, focus on sourcing products with higher sales rankings, as they are likely to sell faster. Since demand is high during this time, you have the opportunity to increase your sales.

However, make sure to sell products you are familiar with. Stick to selling products that have been on the platform for a certain period of time, and the possibility of sales growth will be higher. You can analyze a product's historical sales rank to measure its sales value.

1) Resumption of Black Friday Cyber ​​Monday peak season

Black Friday, Cyber ​​Monday, and the peak season of the World Cup have just passed. Sellers need to review in a timely manner at this time. Use the data of the peak season to organize your effective operation strategy and use it in the Christmas peak season, especially listing optimization, on-site advertising and All aspects of off-site promotion need to be considered.

Here, Saihu ERP "Operation Notes" can help sellers to review the market efficiently. Operation Notes can record in time what operations have been done on the product during the operation process, including listing optimization, promotion inside and outside the site, FBA delivery, customer service processing and other important Information, in order to quickly review and analyze the operation experience in the later stage, adjust the corresponding operation strategy with the support of past data, and create the next hot product.

If you don’t have the data of previous hits, you can pay attention to your Amazon best seller data, analyze and research your competing product rankings, pricing, sales volume, reviews and other data, and use them in product operations.

Saihu ERP can use the product monitoring function to allow users to add information about competing products that need to be monitored, so that users can know every step of operation and changes of competing products in real time, and then optimize their products in comparison with competing products. Only by knowing yourself and the enemy can you win every battle.

Saihu ERP can check the price, BSR ranking, star rating, and main situation of the ratings of competing ASINs; it can also view the price trend of competing products, BSR ranking changes, rating trends, and changes before and after change monitoring through graphical visualization. In this way, the next optimization operation can be carried out through the data.

2) Inventory product inventory

Before the peak season comes, it is necessary to take inventory of the product inventory to ensure product adequacy, calculate the number of days available for sale and the number of products that need to be stocked, and if the stock is insufficient, replenish the stock in time to reduce the excess inventory caused by unsalable products due to excessive stocking Add unnecessary costs.

Saihu ERP provides replenishment suggestions, allowing sellers to stock up scientifically, and can update product sales and purchases, multi-party warehouses, and inventory data in transit in real time. Sellers can see every data related to replenishment results at a glance.

The Saihu ERP system combines the daily sales volume, logistics channels, and stocking time set by the seller according to the ASIN and SKU dimensions, and automatically and accurately calculates the recommended purchase amount of different batches of products, the number of days the product can be sold, the recommended replenishment amount, and the out-of-stock date.

4) Plan in-site advertising in advance

Advertisements on Amazon are one of the important channels for increasing product traffic and exposure on the Amazon platform. Sellers should plan their advertisements in advance, and don’t wait until the peak Christmas season to start advertising. Recently, sellers have begun to search for the products they need. Sellers need to ensure that the advertisements continue to be online in the near future. Sellers use bidding techniques to increase product exposure, do a good job in keyword layout, and continue to optimize keywords with better conversions through previous data. Users can see your ads in the early days of the peak season. Advertisement, and attract users, promote order conversion.

Saihu ERP advertising management can not only comprehensively view the advertising data such as budget, exposure, click, and conversion of SP, SB, and SD store advertisements, but also set templates in advance, adjust bidding prices, adjust daily budgets, and adjust advertising positions, so as to serve the whole Prepare for the last peak season of the year, adjust at any time, and check the data at any time for optimization.

4) Do off-site promotion in advance

Nowadays, off-site promotion has become one of the indispensable promotion channels for sellers. If your product has sufficient inventory and a certain audience, sellers can use some off-site platforms to promote.

Sellers can use Deals website, social media, independent website, email marketing, paid social media advertising, search engine advertising, Internet celebrity promotion and other channels to conduct off-site drainage to prepare for the peak season and make this Christmas season even more popular.

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Regarding the Deals website, you can also consider UpDeals, another product of Dianxiaomi, which can be used with Saihu ERP to detonate this Christmas season. If you want to do Amazon, you can use Saihu ERP. Saihu ERP is specially created for Amazon sellers under Dianxiaomi. The refined operation management system provides digital solutions for the whole link of management, operation, finance and supply chain.