For cross-border e-commerce, the policy changes of the platform can be said to always affect the hearts of sellers. Recently, Amazon seems to have made several new changes.
There is no negative review on the seller's home page. Amazon adjusts the scoring system?
A few days ago, a seller from a Japanese station said on a cross-border e-commerce forum that the Amazon rating system was suspected to have undergone major adjustments, the weight of negative reviews had dropped, and the homepage had basically become a positive review, and the review time was concentrated in the last 2 months.
In this regard, the seller made a bold guess:
1. The weight of negative reviews is reduced, and the pressure is very low, and the weight of positive reviews is correspondingly higher.
2. The weight of likes has also become lower, and positive comments with 0 likes can also be listed on the homepage, and negative comments with hundreds of likes are the same.
3. The weight of old comments is decreasing, and the weight of new comments is increasing. At present, the home page is full of fresh comments in the last 2 or 3 months, and it is not too far away.
In the comment area under the post, many sellers said they had the same situation:
"It turns out that this is the reason. I said why the two old bad reviews of the US station have fallen off the front page."
"North America is also 'no negative reviews on the first page'."
"There are indeed fewer negative reviews on the homepage than before, but there is no major change in the number of orders so far…"
Many sellers believe that this is because Amazon’s performance has been poor since the second half of 2021, and even experienced its first quarterly loss in the first quarter of this year. In order to boost performance: make sellers’ homepage reviews look good and take advantage of Member Day to promote Sales, a wave of performance, and then pull up the stock price.
As for the assumption of performance impact, there are also many sellers who do not support it. They believe that the phenomenon of "no negative reviews on the homepage" is a browser operation problem:
"I found a very strange thing. Go to the store's browser, open the front desk to see your own link, and the home page is full of positive reviews. If you use a clean browser that has not been on the store, or open the mobile terminal, you will see that the negative reviews are still there. front page."
"There are thousands of people on Amazon. If you don't use Incognito or clear your browser, you will see good reviews. The same is true for the keyword page. If you keep clicking on this product, you will see more and more rankings. ."
In this way, what sellers think of as "no negative reviews on the home page" may not be the real "no negative reviews on the home page".
If Amazon does adjust the scoring system at this time, it will be of great help for sellers to increase their conversion rate, promote sales, and increase the purchase rate of intended customers.
If Amazon's adjustment to the scoring system is just a guess by sellers, the insurance policy is that Amazon has actually changed it again.
Amazon's insurance policy has changed again, and the cost of small and medium-sized sales has increased!
A few days ago, Amazon US issued an announcement: starting June 27, 2022, Amazon will update the US commercial liability insurance plan policy.
According to the latest insurance policy, stores with annual sales of less than US$1 million must be insured with no deductible insurance, so all subsequent policies need to be changed to no deductible (previously, the deductible was US$10,000).
Previously, Amazon only stipulated that if a seller’s total sales revenue exceeds $10,000 in a month, they must purchase and renew commercial liability insurance within 30 days. There is no limit to whether there is a deductible. Both options are available. And now, Amazon has new requirements for commercial liability insurance policies:
1. The insurance for sellers with sales below US$1 million is limited, and only insurance with 0 deductible is accepted. Sellers with sales above US$1 million can still purchase insurance with a deductible of US$10,000, which can save about 1 -2,000 yuan premium.
2. A new explanation has been made on the name of the insured. The insured is a company, and the insured can be a business name. Solved the problem that many sellers have personal registration, random names and unclear whether they can buy insurance.
The insurance deductible refers to the amount of loss that the insured must bear before the insurer makes a payment according to the insurance conditions. The essence is to avoid some costs for the insurance company, but this is in line with the original intention of Amazon to require sellers to purchase insurance. Violation (the insurance company can pay after the seller runs away from the product problem).
You must know that there are not many sellers with annual sales below $1 million, so for small and medium-sized Amazon sellers, Amazon's updated insurance requirements will increase operating costs again.
However, since the introduction of Amazon's insurance terms, there have been new problems one after another, such as the POE insurance thunderstorm in March, when a large number of sellers' insurance directly failed.
Therefore, I remind sellers and friends that under the inevitable trend of compliance on the Amazon platform, it is unstoppable to purchase compliance insurance.