Amazon live has been online for more than 3 years since 2019, but there are still many sellers who don’t know the value of amazon live . Many Amazon sellers’ perception of the value of amazon live only stays in the live delivery itself, and they just hope to live broadcast through amazon live Bringing goods, some sellers have only been aware of amazon live for 19 years. They feel that it has no effect and the return on investment is low. It has reached 15,000. Of course, it cannot be compared with domestic live broadcasts, but it has changed a lot compared to 2019, and many top sellers have already obtained good income from amazon live , which is why more and more More and more sellers have discovered that many leading sellers are doing Amazon celebrity live broadcasts and Amazon store brand live broadcasts through amazon live . In order to help Amazon sellers understand the value of amazon live in a more comprehensive way, I will share it with you in detail today. If you find any omissions, please contact me to improve or leave a message at the end of the article.
Amazon live Amazon Celebrity live broadcast:
Amazon Influencer Program Celebrities broadcast live on their influencer accounts through amazon live to introduce Amazon sellers’ products and answer questions from viewers. Once the product is purchased by the buyer and meets Amazon’s attribution conditions, the influencer will get corresponding promotion from Amazon. commission.
Amazon live Amazon celebrity live broadcast placement : live broadcast may appear on the homepage of amazon live; live product details page ; live product details page of competing products ; influencer account homepage ; if there is a special live broadcast of deal, it may also appear on the top of the deal homepage
Amazon live Amazon celebrity live broadcast value:
The value of Amazon live Amazon celebrity live broadcast has the following points. Next, we will analyze it in detail:
1. There are not many sellers currently participating in the bonus period : Although amazon live has been online for more than three years, many sellers are not doing Amazon celebrity live broadcasts through amazon live because of poor previous results and some sellers are waiting to see . , At present, some top sellers are doing it, so it can be said that it is in the early stage, which is an opportunity for many sellers.
2. With the support of Amazon's traffic, it can grab the traffic of competing products: this is mainly reflected in the possible display positions of Amazon Live . It can grab the traffic of competing products, and it may be more effective if it can cooperate with SB and DSP advertisements. For another example, if you use amazon live to do Amazon celebrity live broadcast when making a deal , if Amazon supports it, the live broadcast of the deal will appear on the top of the Amazon deal homepage, which has a very obvious effect on the deal. After all, so many people make deals, we The products are not easily seen by buyers. Of course, the essence of Amazon is to recommend good products to buyers. Therefore, although there is no direct evidence to prove that Amazon’s support is related to the performance of the product itself, according to the statistics of the anchor and Wahool, if the product meets the double hundred, that is, it ranks 100 in the subcategory and If you sell 100 orders a day, the live broadcast effect will usually be better, so if you want to try the live broadcast effect of Amazon celebrities , it is recommended to use double hundred products to try.
3. Improve the conversion of listing traffic and weaken the effect of competing SB and DSP advertisements: because Amazon celebrity live broadcasts will be eligible to be automatically displayed on the product details page, and the popular celebrity live broadcasts will be displayed on the product details page, which can improve listing traffic conversion and avoid competition The appearance of the live broadcast at the bottom of the main image of the product grabs traffic and weakens the effect of competitors such as SB, DSP and other advertisements.
4. Amazon live new traffic + high conversion rate to promote product rankings and get more traffic orders : We all know that Amazon celebrity live streaming traffic comes from Amazon celebrities and Amazon support, so it can bring new traffic to sellers , at the same time, live broadcasting can bring buyers a better shopping experience, so live broadcasting is very helpful for improving the conversion rate. According to official statistics, the conversion rate of video users is 3.6 times that of non-video users, so amazon live Amazon celebrities In addition to the sales brought by the live broadcast itself, the core is actually the future traffic and orders based on new traffic and high conversion rates .
5. Continuous live broadcast to enhance brand influence: Amazon is an e-commerce platform that values product brands, so if we continue to live broadcast and continuously appear in the eyes of buyers, it is very valuable for our sellers to build brands. There are sellers Feedback, after the continuous live broadcast, the search volume of its brand keywords has increased, so for sellers who want to be a brand, amazon live is a good choice.
6. Improve and strengthen the Deal effect: If you cooperate with A-list anchors to conduct Amazon celebrity live broadcasts through amazon live during the Deal period , the live broadcast may appear on the top of the Deal homepage. On the one hand, the Deal can be seen by more buyers and get more Traffic, on the one hand, celebrity live broadcast can increase the conversion rate of deal traffic, so celebrity live broadcast can improve the effect of deal, and help sellers to better rank their products.
7. Product display introduction and real-time interaction bring better shopping experience: The quality of the shopping experience will directly affect the buyer's purchasing decision. If the buyer has questions when looking at the product and cannot get answers quickly, the buyer may leave immediately and go to another place. A store places an order for purchase, and the live broadcast can not only help buyers understand product details in more detail, but also answer buyers' questions in a timely manner, thereby promoting buyers to place orders quickly.
8. Hidden income (get orders not attributed to Amazon for free): The attribution of Amazon celebrity live broadcast orders is relatively strict. The platform requires Amazon celebrity live broadcast orders to be considered valid orders only if they meet a series of conditions stipulated by Amazon. Amazon gets a commission. According to statistics, the actual Amazon celebrity live broadcast brings 100 orders, and the real statistics may only meet the attribution conditions. There may be only 10-30 orders, that is, there may be about 70 orders that the influencer does not take commission and the seller gets it for free. This is The hidden benefits of Amazon Celebrity Live Streaming for Amazon sellers, the specific situation needs to be experienced by the seller's friends.
9. Live broadcast playback provides continuous impact: After the live broadcast of amazon live Amazon celebrities , it will usually be kept on the homepage of the influencer account for 24 hours, which can bring continuous impact to Amazon sellers.
The above is the sharing of the value of amazon live. I hope it will be helpful for everyone to understand amazon live . I also hope that amazon live can help you better brand overseas. If there are any omissions, please leave a message to supplement.