The recent issue of Amazon's whitelist invalidation is still ongoing. In addition, associations, abuses, complaints, etc. caused by brand problems also occur from time to time. One can't help but ask, is it Amazon's investigation?

0 1 Amazon whitelist "invalid"

Recently, some sellers reported that their Amazon whitelist was invalid. At first, the seller thought it was because his information was filled in incorrectly, or there was a problem with the back-end system. After contacting the cooperative service provider, the feedback is that the pass rate of Amazon's whitelist has dropped recently.

In fact, there are not many sellers who have the same experience, and even some sellers have encountered them in early May. There are also sellers on the Zhiwuwuyan cross-border e-commerce forum who said they encountered this problem.

As we all know, product registration is required to sell products on Amazon, and brand registration requires the R mark (that is, a registered trademark). However, since it takes a long time to apply for the R mark, Amazon will first issue some whitelists for short-term use by sellers. The whitelist can be said to be a "short-term pass" for sellers to sell their products normally.

The invalidation of the whitelist this time has undoubtedly caused an impact on the relevant sellers, and the product competitiveness and anti-risk ability have declined.

It is understood that the failure of the whitelist will cause the products and stores to lose their "brand protection coat " instantly, and they are likely to face the risk of being removed from the shelves and closing stores due to complaints from competitors.

And some sellers have confirmed that if you use the link on the whitelist after it expires, there is a considerable probability that it will be taken off the shelf. In addition, it will not be possible to continue to use the whitelist to list new products.

It is understood that some sellers have failed in the whitelist and have resubmitted their applications several times, but they still failed. Ended up going and buying the off-the-shelf logo.

In this regard, some service providers said: "The whitelist pass rate is indeed low now, and the number of sellers' registrations has increased significantly recently, and there are many more sellers buying ready-made trademarks. As for the low pass rate, it may be because the TM mark is also It can be filed, and it may be that the various review processes are more stringent .”

Regarding the low pass rate of the whitelist that occurred this time, some sellers said: " It's better to register the trademark as soon as possible, and make a brand record , once and for all."

In addition, some sellers speculate that the problem may be related to the US Trademark Office's strengthened review of brands and trademarks, which may be more stringent in the future.

0 2 Is the Amazon brand inspection coming?

Recently, Amazon's latest "Amazon 2021 Brand Protection Report" shows that in 2021, Amazon's global brand protection investment will reach 900 million US dollars and more than 12,000 employees. Amazon Brand Registry has 700,000 active global brands, a 40% increase from the previous year (500,000 in 2020).

It is worth noting that the number of Chinese sellers who have completed brand registration on Amazon has increased 40 times in 4 years. In the United States Patent and Trademark Office, 25% of the trademark registration subjects are Chinese enterprises.

It can be seen that more and more sellers have begun to pay attention to brand filing.

In addition to the invalidation of the whitelist, brand-related issues have often occurred recently, such as brand association, products being removed from shelves due to malicious complaints, and brand abuse. Many sellers were affected by this, their accounts were suspended from sales and their funds were frozen. This has led to speculation among sellers that Amazon is scrutinizing brands.

Some sellers said that as the holidays and promotion days approached, Amazon’s actions became more and more , after all, in the end, they just wanted everyone to comply with the regulations .

Looking at the sellers whose whitelist is invalid this time, many of them are accounts without brand registration. Amazon's continued action is more likely to be a wake-up call for seller compliance and branding.

In fact, whether it is a big seller or a small and medium-sized seller, in order to maintain long-term viability and competitiveness in the industry, they must have their own areas of expertise and unique advantages.

Logos such as brands and trademarks help to strengthen their impressions in the minds of consumers. Branding can not only enable sellers to establish their own influence, but also prevent a series of spoofing, infringement and other acts.

At present, as more and more companies go overseas, the slightly "rough" mode of going overseas is gradually changing or even being eliminated. The refined and branded overseas model has become the general direction for cross-border enterprises to go overseas.