No! Domestic coffee pots that cost less than 50RMB are actually sold for 200+RMB in Nichia , and the price has more than quadrupled!

Japan has always been very popular as a business destination for cross-border e-commerce. Thanks to Japan's advantages such as its short distance, excellent customers, and great discounts, it has always been a place for cross-border people to deploy. , Favorable policies such as the Regional Comprehensive Economic Partnership Agreement ( RCEP) that came into force this year have encouraged sellers to go overseas.

Amazon Japan is a popular e-commerce channel in Japan. It has large traffic, high-quality customers, more than 20 rich promotions throughout the year , and the previously launched new support for Amazon Japan to help sellers get started easily at any time. At the same time, the Japanese station has many advantageous categories. With the start of the peak season at the end of the year, a new wave of hot sales is coming.

Today, the editor will make an inventory of the best-selling trends and product selections in the peak season at the end of the year for all sellers !

Welfare online

From now until February 15th next year, submit your relevant logistics cost report, and you will get a $100 discount!

At the end of 2022, the new trend of Japan Station is coming, please read carefully

01The annual end-of-year gift-giving craze

Christmas, New Year and other peak seasons are coming, and gift giving is the top priority for many Japanese consumers. In response to the needs of buyers, the editor compiled the best-selling recommendations on Amazon Japan, hoping to help sellers broaden their ideas for gift-giving and grasp the traffic in peak seasons. .

Skin care

Skin care products are a common topic for women of all ages in Japan. Cleansing, anti-aging, eye care, etc. are daily hot topics. Sellers can seize this point to meet Japanese women's daily and end-of-year gift-giving needs.

Recommended hot products: eye cream, facial cleanser, beauty equipment, etc.

Hot selling price range:

Eye cream: 1,000-10,000 yen (the price varies greatly according to the type of function)

Facial cleanser: 1,000-2,700 yen

Industrial Belt: Guangdong

Advice to sellers:

Eye cream: In addition to anti-aging and anti-wrinkle functions, it has other functions such as anti-darkness and whitening; the application methods include smear type, massage head type, etc.; textures include cream, ointment, and milk; Partial nursing use;

Beauty instrument: display core functions (such as lifting, anti-aging, etc., and make deep improvements and repairs) but should avoid exaggerated words in publicity, such as "first", "most", etc., and proceed from reality to avoid triggering Amazon Reviews and buyer complaints.

Hair care category

Winter is relatively dry, and many consumers in Japan have dry and damaged hair due to hot dyeing. Hair care products can not only make the hair healthy, strong and shiny, improve the overall beauty of the face, but also keep people refreshed. Temperament bonus.

Recommended hot products: hair conditioner, hair oil, hair smoothing comb, etc.

Hot selling price range:

Conditioner /Oil: 2,000-6,000 yen

Hair smoothing brush: 1,800-2,800 yen

Industrial belt:

Conditioner /Essential Oil: Guangzhou, Foshan, Shantou

Hair smoothing comb: Guangzhou, Shenzhen, Wenzhou, Ningbo

Advice to sellers:

Hair Conditioner /Essential Oil: The effect of use is to make the hair smooth and shiny; the fragrance is long-lasting; large capacity and reasonable price; the ingredients are natural and healthy; additional effects such as repairing damaged hair and making hair stronger;

Hair Smoothing Comb: It can be used on wet or dry hair to reduce hair frizz.

Cosmetics

Make-up in Japan has become a daily routine for every Japanese girl, no matter whether she is an adult or not, it has become a Japanese etiquette to put on makeup before going out. If you go out to participate in a certain occasion without makeup, it is a sign of disrespect in the eyes of outsiders. Under such a cultural premise, Japan's cosmetics industry has developed very well, the penetration rate of cosmetics has risen rapidly, the scale of the fashion makeup market has grown rapidly, and the change of emerging trends and hot spots is also very rapid. Sellers can grasp consumers' psychology of "becoming a better self is a beautiful thing" and launch more diversified cosmetics categories.

Recommended hot products: eyebrow cosmetics, eyeshadow palettes, eyeshadow pencils, etc.

Hot selling price range:

Eyebrow cosmetics: 500-2,200 yen

Eyeshadow palette, eyeshadow pencil: 500-3,200 yen

Industrial Belt: Guangdong, Zhejiang

Advice to sellers:

Cooperate with formal and qualified agents; cosmetics importer qualification and sales license are required

Pay attention to details and bring consumers a differentiated experience

Adjust products according to the concerns of different target groups, clarify style and positioning, and configure local teams

Emphasis on self-expression

Headphone category

As a "do not disturb" country, Japan has strict monitoring of outdoor sounds. If you play music or speak loudly in public, it will be considered inappropriate. Therefore, in Japan, earphones are a very important Category, whether for leisure or work is a necessity.

Recommended best-selling products: Bluetooth headsets, headsets, etc.

Hot selling price range:

Bluetooth headset: 8,000-100,000 yen

Headphones: 1,200-60,000 yen

Industrial Belt: Shenzhen, Dongguan

Advice to sellers:

Consumer concerns: earphone sound quality, battery life, Bluetooth stability, wearing comfort, waterproof performance

According to different application scenarios, the information displayed on the page is as perfect as possible: for example, the neck-worn Bluetooth headset can be hung behind the neck when worn, and the headset will not fall off easily even when it is used during strenuous exercise.This headphone is suitable for exercising and listening to music at the same time

Build brand awareness

Attention to infringement /complaint issues

Participate in big promotions (Black Friday, Prime Membership Day), prepare for the event and stock up

Certification: "Japanese Radio Law" GITEKI certification – Bluetooth headset & headset; "Electrical and Material Safety Law" PSE certification – Bluetooth headset

Women's clothing

Winter coats are also a hot item for Japanese women. Since 2020, light coats using wool fabrics have become popular items in Japan starting from autumn. Sellers of women’s clothing can refer to the following new trends.

Recommended hot products: robe coat, wool coat, collarless shoulder strap coat, plush coat, hooded fur collar coat, etc.

Advice to sellers:

Lightweight coats made of wool become bestsellers

Collarless coats are more popular, and the colors are suggested to be white, pastel, brown, black, etc.

Plush jackets and plush coats need to be paid attention to in the winter of 2022. It is recommended to wear a belt of the same fabric

02Outdoor culture has given birth to hot sales of camping peripherals

Japan is mountainous, and 67% of the country is covered by forests. The Japanese people advocate and obey nature. Therefore, camping and outdoor sports have always been one of the favorite activities of Japanese consumers. From October to the second half of November, there are red leaves all over the mountains and plains in Japan. Therefore, outdoor hiking, picnics, camping, and maple viewing are one of the preferred entertainment methods for Japanese people in autumn and winter.

Camping category

Affected by the epidemic, camping has once again become an important leisure method for Japanese people because it is far away from the hustle and bustle of the city and close to nature. There are more and more camping magazines in the magazine display area of ​​bookstores, and camping supplies counters have been set up in the most conspicuous places of 100-yen stores on the street, and popular campsites are often crowded with people. Camping products are also gradually shifting from professional enthusiasts to the public, and the aesthetics are shifting from middle-aged and elderly people to young people.

Recommended hot products: camping lights, sleeping bags, fashionable outdoor clothing, barbecue utensils, small trailers, canopies, floor mats, camping chairs, folding shelves, etc.

Advice to sellers:

Except for fuel and cooking utensils, almost all camping equipment does not require certification and has no additional compliance requirements. The seller’s entry process is relatively simple

It should be noted that any product that needs to be installed must be equipped with a Japanese manual, or record a detailed installation tutorial video

In terms of the color of camping products, Japanese customers prefer green, blue and orange

Japanese customers prefer tent capacity for 2-4 people

03 "Travel" with fire golf

Golf has been developed in Japan for a long time. There are more than 2,000 golf courses in Japan , ranking third in the world after the United States and the United Kingdom. However, golf courses are generally far away from urban areas, and people usually choose to play golf as one of the recreational items during travel. In order to stimulate domestic travel and promote local economic development, the Japanese government has announced a series of measures and introduced "national tourism discounts", thus promoting people to travel and go to golf courses. The overall trend of the golf category in Japan is positive. At present, the penetration rate of Chinese sellers is not high, and there is a certain room for development, which is worthy of attention.

Golf related categories

Recommended hot products: golf laser rangefinder, golf clubs, golf mats, etc.

Hot selling price range:

Golf clubs: 13,300-93,100 yen

Golf laser rangefinder: 13,300-26,600 yen

Golf mat: 13,300-19,950 yen

Industrial belt: Guangdong Foshan, Guangzhou, Shenzhen, Dongguan

Advice to sellers:

The people who play golf are mainly (business) people who have a high pursuit of quality of life and entertainment, salesmen of products from all walks of life for the purpose of socializing, white-collar workers, and family members of high-income groups ;

It is necessary to pay attention to the data accuracy, professionalism, comfort, texture, waterproof, easy installation and other characteristics of the selected products.

04Different home needs for stepped winter

In the long and narrow Japanese island country, the arrival of winter is also stepped. Winter in Japan is from around December to around February of the following year. Northern Japan is the coldest area in Japan in winter, especially after Hokkaido enters the middle and late November, the highest temperature is below zero, and it often snows. There is no snow in West Japan and Okinawa, and the weather is relatively warm rather than cold. The average winter temperature in East Japan is generally 3-5 degrees in the morning and evening, and 11-13 degrees in the middle of December. After January, it is about 0 degrees in the morning and evening, and less than 10 degrees in the middle of the day. It will reach below zero at the coldest time.

Appliances and Home Furnishings

In most parts of Japan, the temperature is low in winter. Due to Japan’s small land area, the per capita housing area is relatively limited, so small, durable, and storeable household heating appliances are more popular.

Recommended hot products: humidifiers, vacuum cleaners, hot water bottles, foot warmers, heating blankets, heaters, coral fleece bedding, coral fleece blankets, thick carpets, etc.

Advice to sellers:

The heating category is extremely seasonal, and the stocking cycle and demand can be planned in advance, and the stock can be prepared carefully

Live products such as heating blankets and heaters need to have PSE certification and METI filing

Ski related categories

Skiing is popular in Japan, and areas with a lot of snow in winter will produce high-quality "powder snow" without excess moisture, which attracts many skiers who like soft snow quality.

Recommended hot products: ski suits, snowboards, snow goggles and other ski supplies

Advice to sellers:

Certification: "Japanese Radio Law" GITEKI certification – Bluetooth headset & headset; "Electrical and Material Safety Law" PSE certification – Bluetooth headset

This type of product does not require certification, and the seller's entry process is relatively simple

It should be noted that the size of Japanese ski clothing is quite different from that in Europe and the United States, and Japanese consumers pay more attention to the functionality of ski equipment

05 Reminder of Japanese winter festivals

There are many cultural festivals in Japan, and Japanese consumers attach great importance to celebrating festivals. At Christmas time, consumers shop for Christmas decorations, church supplies, greeting cards, gift wrap, and Christmas presents. In addition, the year-end party in the middle and late December, party supplies are also very popular products.

The marketing calendar and year-end festivals are attached here for reference by sellers:

2022 Japan station annual marketing calendar

Site-wide annual promotions: Prime Day, Black Friday Cyber ​​Monday

Once a month : monthly promotion activities for all categories

Once a month : monthly fashion promotion

1-2 times a month : weekend promotions for fashion categories

November-December Japanese holiday season

November: Seven-Five-Three Festival, Black Friday Cyber ​​Monday

December: Winter, ski season, year-end awards season, year-end cleaning, year-end parties, Christmas, New Years

(Image source: 2022 Amazon Japan Station Selection Guide)