Some netizens may have heard such news on the Internet: "A certain merchant has multiple discounts, and consumers can buy wool for 0 yuan". This kind of news is not common, but it does exist. Whenever such news appears, it is always the seller who loses interest. Although such a multi-charging discount will bring a lot of sales to the seller, sales without profit at all can only be a disaster for the seller. The inventory can't keep up, and the seller can't make a profit in the end.
Overlapping promotional discounts generally means that the seller has set multiple discounts, and the discounts can be used overlappingly. In the case of particularly large discounts, the seller's profit will be reduced. For example, the seller's product ordering situation is not good, so he wants to rush sales through promotions, and set a 50% discount. After the setting is completed, the seller does not check the discount status, and only knows that he has opened 40% when the sales volume soars. The social media discount of 2019, when the two discounts are superimposed, becomes a 90% discount. Buying products at this price is equivalent to giving consumers away. The final result can only be trapped and emptied, and the link's profit is extremely low or even non-existent.
Therefore, the seller must pay attention to the setting of the discount when setting the promotional offer. After the setting is completed, check whether the discount has been superimposed, whether the discount setting is reasonable, and whether there is any error. The more in the peak season, the less the sellers can panic, and they should carefully check their own preferential settings and marketing settings.
Generally speaking, this kind of superimposed discount cannot be handled, especially during the big promotion period, Amazon will not deal with this situation in time. However, the seller can turn off the discount first, and then write an email to Amazon to notify the logistics party not to ship the goods first, which can help the seller to exchange some of the losses.
When the peak season is approaching, sellers should pay attention to the deadline for offer submission, and pay attention not to overlap when creating offers.