How is your order today?
At the beginning of 2023, sellers have set performance goals and are ready to do a lot of work, but a large number of sellers find that the reality is not as satisfactory as imagined. Since February, there have been voices in the seller group that "the number of orders is getting smaller and smaller", and some sellers even plan to leave the market. In addition, low prices are still the main theme at present. Some sellers are seizing the rankings through low prices, and some sellers are aggressively clearing their inventory.
The order fell again and again, the seller: don't see it!
Talking about the recent order volume, "decline" has become a hot topic among sellers, and many sellers directly expressed that they "don't see it", thinking that last year's peak season is over, and the order volume will improve after the new year , but reality gave them a heavy stick.
The editor interviewed several Amazon sellers, and they all said that the recent order volume is not very good. One seller said: "Recently, the traffic on the US website is very low. In the past, hundreds of orders were issued every day, but now ten orders are issued every day. A few orders are not bad.”
Another seller said: "Since February, the quantity of orders has been decreasing every day. If this continues, we will have to drink northwest wind."
In addition, on some social platforms, many sellers can also be seen complaining about the extremely poor order volume recently ↓
Every day is a pitiful list.
Today's order volume is only a fraction of yesterday's.
Suddenly, I felt that the order volume in January was much better.
The single volume is getting worse day by day, and today is not more than half of the usual.
Daily question: Is today's sales a bit sluggish?
The order decline is serious, the performance is dismal, and the sellers do not want to open the backend, because they will always face the same disappointing scene: there are only a few orders. Since then, some sellers do not open the background with the mentality of out of sight and out of mind, and rarely check sales.
There are even sellers who have lost confidence in Amazon and started to sell badly: "Anyway, the daily order volume is only that, and all the sellers are crazily involving, and the profits have been diluted almost. I will not advertise anymore, leaving two If you place an order with a link to the Buddha, you can earn more, and you will be withdrawn from Amazon when it is sold out. ”
Some sellers are beginning to wonder if they will be Amazon? In Amazon, old sellers are frantically involuntary, new sellers are still pouring in, and the platform is also constantly increasing various fees, such as storage expansion fees, etc.; outside Amazon, there are emerging platforms such as Temu to seize the market. Sellers with low volume are facing a difficult situation. How to break the current deadlock and find new growth points for single volume is particularly urgent for them.
Talking about the reasons for the decline in order volume, some sellers said that it should be caused by the emergence of many competing products on Amazon, which pushed the price to a new low. Among them, the products with prices below 12 US dollars are the main ones . In order to obtain orders and seize the ranking, some sellers even cut the product price by half. They grabbed the higher ranking through ultra-low prices, which has a great impact on the order volume of sellers of the same purpose. However, behind the aggressive price cuts of products, it is still unknown whether these sellers can stabilize their profits.
In stark contrast to the above-mentioned sellers, a small number of sellers also said that their recent order volume was similar to that of the previous period, and some sellers even showed a slight increase. However, compared with last week, many sellers agreed that the order volume has decreased. Under such circumstances, some sellers are also optimistic, saying, "This reason is normal. There will always be ups and downs in the order volume, so let's look forward."
But for a large number of sellers, while they look forward, there is still a lot of inventory to be cleared.
Spring products are on the rise, sellers: the winter products have not been cleared yet
"Spring products are on the rise, but a pile of inventory from last winter has not been cleared, so I am very worried," said a seller. It takes money to put new products on the shelves, and the pressured inventory cannot be moved until the inventory is cleared. The various fixed expenses every day are a headache , and it is almost overwhelming.
Sellers with the same problem are not alone. Last year’s peak season was not busy, but many sellers still stocked up according to the conventional plan, so that after the big promotion, some sellers faced two major challenges: one is that there is too much inventory to sell; It's the return rate that's skyrocketing. The sellers who have too much inventory and cannot sell occupy a relatively high proportion, which has become the most troublesome problem for sellers.
In major social forums, from time to time, you can see topics such as "clearing inventory when you start a job", "how to clear inventory when you are distressed", "do you recommend a service provider that recycles inventory?" and so on. It is enough to see that for most sellers, there is a problem of excess inventory.
For buyers, when the peak season in January is over, inventory clearance has become the main theme of some sellers at that time. A small number of sellers said that their inventory balance is not much, and it is relatively easy to clear, and they have already cleared the goods through low prices + on-site advertisements. However , the situation of some sellers is not optimistic. The remaining inventory is nearly three times that of last year, and most of them are seasonal products. It may be a bit difficult to clear them all.
Some sellers chose to dispose of the remaining inventory directly at the end of the peak season. However, there are also some sellers who first cleared their inventory through on-site advertisements with the mentality of trying, and chose to dispose of it after little success. But now they find that the disposal fee has doubled, and they can only choose to dispose of it at the current price in desperation.
In a recent survey of 500 U.S. retailers, 46% of retailers are facing the problem of excess inventory. If they cannot sell this part of excess inventory, retailers are very likely to face a broken capital chain. Therefore, many retailers choose to discount to liquidate excess inventory.
On average, each small retailer with annual revenue between $100,000 and $1 million has an average of $48,000 in excess inventory; those larger retailers with annual revenue between $100 million and $500 million The problem of excess inventory is even more serious. The categories with excess inventory are mainly concentrated in baby products, luxury goods, household products, gardening and clothing.
Offline in the United States, a large number of offline retailers such as Wal-Mart are clearing inventory through discounts. What they mainly clear are not some unsalable categories, but some previously sold-out products. On the contrary, the discounted products they launched are stronger and faster, giving full play to their own local advantages, which has led to a cooling of overseas consumers' consumption enthusiasm for the online market, and at the same time, the demand for related categories has also changed. , which affects the order volume of some sellers to a certain extent.
2023 has just begun. Although the order volume of many sellers is currently in a downturn, with the recovery of the economy, it is believed that the order volume will gradually improve.