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When selling goods on the platform, registered trademarks and brand filing are indispensable "life-saving symbols". Although they may not be 100% resistant to malicious intrusion, they can at least block more than 80% of the damage. Regarding Amazon brand filing, each cross-border Sellers should know this!
1. What are the benefits of brand registration?
1) Listing exclusive rights
Have the exclusive right to edit listings to prevent tampering.
2) A+ page
You can use A+ graphic product detail pages. Compared with dry text descriptions of sellers without brand registration, A+ graphic descriptions have a higher conversion rate.
3) Prevent follow-up selling (limited to R standard)
After the listing is hijacked, you can directly complain to the hijacker for infringement, and quickly remove the hijacker.
4) Brand flagship store
The multi-page immersive shopping experience helps customers understand the brand story and discover the product mix, improving customer repurchase rate and loyalty.
5) Brand promotion
You can open advertisements for exclusive brand registration products, such as "headline advertisements", "brand-related advertisements", etc., to maximize product drainage.
6) Exempt from UPC
After applying for UPC exemption, UPC codes are no longer required to upload products, which can save a lot of money for sellers with more sku.
2. How does Amazon Brand Registry work?
1) Log in to the Amazon backend, enter the [Brand Flagship Store] page, and click [Amazon Brand Registration] – [New Brand Registration]
2) If you have not registered a brand before, you will enter the [Create Account] page, fill in the required information to create an account
3) Click [Register your brand]
4) Fill in 【Brand Information】
5) Fill in [Sales Account Information]
6) Fill in [Distribution Information]
7) After all the contents are filled in completely, check that there is no error, and click [Submit]
8) After submitting, you will receive a brand registration email, and you need to reply the "verification code" within the time limit mentioned in the email. (If your trademark is registered through a service provider, directly ask the trademark service provider for a verification code)
After getting the verification code and replying to the email, wait for Amazon to send the "Filing Complete" email. After receiving the email, the filing is successful, and you can use all the functions of the brand filing.
3. What information is required for brand registration?
1) Official website of the product brand (all in English);
2) Trademark application receipt or trademark registration certificate;
3) Product real pictures (with brand logo);
4) Product packaging picture (with brand logo and no more than 1000×1000 pixels);
*When selecting KEY ATTRIBUTE, select UPC, and still use UPC when uploading products; select other part-number or style number, etc., and use the above materials when uploading products.
4. What should I do if the brand record is rejected?
Although the operation of brand registration is simple, it is easy to step on the thunder and be rejected accidentally; there are four common reasons for the rejection of brand registration:
1) The picture is not qualified
✅Prepare 2-3 pictures of the logo printed on the product and packaging;
✅Take photos of the product directly, the logo and the complete product must be clear, and do not perform PS processing after taking the photo (the photo is less than 1M, otherwise it cannot be uploaded).
2) The website is not qualified
✅Use a website with a brand name suffix in English;
✅The website displays information such as company description, address, contact number, contact email and brand LOGO (unified with the information in the account);
✅The title of the product on the website should start with the brand name and have a buy button (it can't be displayed only and not sold).
3) The mailbox is not qualified
The Company E-mail will be required to be filled in when the brand is filed. You cannot simply fill in the ordinary email address here. You must fill in the corporate email address with the suffix of the brand name.
4) Directly rejected
If you have prepared all the materials as required by Amazon, but are directly rejected without any prompts, the seller should not submit the filing application again at this time, but can directly reply to the case to ask the specific reasons for Amazon's rejection.
Only by registering trademarks in a timely manner and carrying out brand filing, can we well prevent malicious incidents such as infringement and hijacking, and fundamentally protect the rights and interests of sellers. Moreover, the exclusive functions provided by Amazon for brand sellers bring more product operation advantages to the sellers, greatly increase the traffic of the store, and bring more conversion opportunities to the store. Why not do it?
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