In addition to home furnishing, clothing, and consumer electronics, toys have always been one of the best-selling categories on Amazon.
According to the latest report released by Growell Commerce, this year’s Christmas season, American consumers’ demand for toy products surged again , which pushed Amazon’s sales of electronic pet eggs, board games and plush ducks to break records.
According to the report, in Amazon's toy best-selling list, the electronic pet game egg ranks first . A seller who runs 46 stores on Amazon said that in more than a month since November 14, sales of electronic pet game eggs in the store reached 69,996 pieces, and sales soared to $3 million.
Also, No. 2 on this list is a family board game called "Taco vs Burrito." According to statistics, in November alone , 65,000 sets of this product were sold on Amazon, with a total sales of 1 million US dollars.
American consumers have always been very interested in pet toys , which has also promoted the sales of such products, especially in the annual Christmas season , when the popularity of such products is even higher.
It is understood that from January to November this year, the average monthly searches for "pet toys" by American consumers reached 500,000 to 800,000 . Until December, the search volume for "pet toys" increased by 4 times compared with the same period last year. .
Subdivided by the category of pet toys, the best-selling stuffed duck is undoubtedly , with about 57,577 pieces sold between January 14 and December 14, with a total sales of 263,700 US dollars.
At the same time, French consumers are no less fond of toys. For French consumers, toys can convey a positive and optimistic attitude towards life and help them relieve the anxiety brought about by the current economic environment. Therefore, French consumers will be more willing to buy toys this year than in the past.
According to the latest research from Fevad, many French consumers are currently buying Christmas toys through Amazon.
As of October, the most popular toys on Amazon France are toys that enhance family interaction, including board games, construction and model games such as Barbie houses. In addition, toys made of environmentally friendly materials such as wood are also popular , catering to the rising awareness of environmental protection among local consumers.
French consumers are also very focused on low-priced products due to financial anxiety . Sales of low-priced and discounted toys on Amazon France have seen strong growth amid previous Amazon promotions and during Black Friday.
Margaux Chartrain, head of Amazon's "toys" category in France, pointed out that construction and model games are the fastest-growing toy category on Amazon this year , among which wooden cabins and Vilac's colorful bricks are the most popular. Continue to sell well for a long time.
As a frequent visitor on the list of Amazon's best-selling categories, the market demand for toys is strong , but sellers should not blindly deploy, and must keep up with the trend to make a good selection.