Wuhan Xingqihang has learned that UbunCo., Ltd. achieves the growth of e-commerce brands by focusing on Amazon's marketing, technology and finance. Amazon-focused "consulting services" provide Amazon marketing support. From July 11 to July 14, Ubun conducted a survey of Japanese men and women between the ages of 15 and 70 who had purchased at least once on Amazon. Data from 1,000 valid responses showed that purchasing tendencies vary by age and gender. Different regions have different results.

Pandemic increases purchase frequency on Amazon

Before the outbreak, most consumers used Amazon every two to three months. In the post-pandemic era, the proportion of purchases has increased to once a month on Amazon. Overall, the pandemic has boosted the frequency of Amazon shopping.

The younger generation is the main force in increasing the frequency of purchases on Amazon

More than 20% of buyers in the younger generation in their 10s to 30s have increased their purchase frequency on Amazon, a higher percentage than any other age group. Among them, the frequency of use by adolescents has the highest increase of 30.6%

Pandemic dampens buyer spending on Amazon

The amount of monthly spending on Amazon before and after the new crown changed little, such as a slight increase for less than 1,000 yen, and a slight decrease between 5,001 and 10,000 yen. This may be due to the rise in demand for relatively low-priced products as the virus hit and high inflation dampen consumer spending needs.

In the post-pandemic era, Gen Z is the main force in Amazon's online cosmetics shopping

Young people aged 15 to 29 are more inclined to buy cosmetics in the post-pandemic era. In recent years, with the help of social media, the cosmetics links of Amazon and other e-commerce platforms have been widely disseminated in the comment area, which has also promoted the online sales of this category.

The research data also shows that the inconvenience of shopping in brick-and-mortar stores has driven a surge in demand for daily necessities on Amazon since the outbreak. In order to enjoy the super fast delivery experience, a large number of buyers started to subscribe to Prime membership.

male – biased products

In terms of gender, men tend to buy products related to household appliances, sports outdoor products, gadgets and computer accessories. The prices of these products are generally higher. In particular, only 8.6% of women have purchased products related to gadgets and computer accessories, compared with 15.0% of men, which is almost double that of women. The proportion of women buying daily necessities and cosmetics is higher.

Suburban buyers may have higher demand for such products than urban buyers

The survey also found that suburban buyers tended to shop more for clothing and pet supplies on Amazon than in larger cities. This is mainly due to home quarantine restrictions, coupled with the small number of brick-and-mortar stores in the suburbs, which has driven increased demand from suburban buyers to use e-commerce channels to purchase clothing and pet supplies.