With the new year and new weather, the cross-border e-commerce market is about to enter a new round of challenges! The editor hereby wishes all sellers a prosperous business, abundant financial resources, and daily prosperity in the new year. The latest Amazon holiday activity table for 2023 has been sorted out for you, remember to bookmark it!
Keywords: new year
January 10-12: The Outdoor Retailer Snow Show
January 15-17: New York Retail Exhibition (NRF 2023: Retail's Big Show & Expo)
January 16: Martin Luther King Jr. Day
January 22: Lunar New Year
Sellers in the health and fitness category can offer discount coupons and coupons to attract buyers who will set the fitness and weight loss flag in 2023.
The opening season of the US station /Europe station will start on January 9th. Some sellers of office supplies, pantry supplies, commercial furniture, commercial IT, cleaning supplies, etc. can also attract buyers in the form of discount coupons and coupons. .
In addition, since the beginning of the month, logistics and operations have been on holiday one after another. The stocking plan and store operation plan must be done in time to avoid out-of-stock and other situations.
February 1: Black History Month begins, deadline to file W-2 tax forms with employees and IRS
February 2: Groundhog Day
February 12: Super Bowl Sunday
February 14: Valentine's Day
February 20: President's Day, Family Day (Canada)
If sellers sell products related to gifts such as fragrances, jewelry, dolls, bouquets, lighting decorations, and customized gifts, they can optimize their listings and prepare relevant keywords for Valentine’s Day advertising campaigns.
Sellers who sell sporting goods or sports accessories can start optimizing their listings and advertising campaigns before "Super Bowl Sunday".
Plus, sellers can start preparing for Prime Day in February.
March 1: Deadline to file Form 1099 tax returns with the IRS
March 8: International Women's Day
March 12: Daylight saving time
March 13-15: Amazon Seller Conference Prosper Show
March 15: Deadline to file S-Corps (Form 1120-S) and Partnerships (Form 1065)
March 17: St. Patrick's Day
March 20: First day of spring
March 26-29: SHOP TALK, a retail and e-commerce event
Women's Day, cosmetics, flowers, jewelry, clothing, packaging, books, and other items for women will have good feedback.
With the arrival of the spring break, holiday products such as travel products, pool party decorations, and party supplies will also usher in a small peak in sales in March.
April 1: April Fool's Day
April 2-8: Holy Week (the week before Easter)
April 9: Easter Day
April 11: National Pet Day
April 12-13: Ecommerce Operations Summit
April 15: Deadline to file taxes for individuals, C corporations, sole proprietors, single-member LLCs, or LLCs taxed as corporations
April 22: Earth Day
The most important thing in April is Easter, and Easter-related products such as kitchen supplies and toys, summer clothing, groceries and gourmet food, traditional clothing, event and party supplies, etc. will all get good feedback. Sellers should optimize product listings in advance and consider placing keyword advertisements related to Easter.
May 1: Chinese Labor Day
May 3-4: White Label Expo
May 5: Cinco De Mayo
May 14: Mother's Day
May 23-25: Sellers Summit
Mother's Day, hot products: products for women, such as cosmetics, flowers, jewelry, clothes, handbags, books, greeting cards, chocolates, beauty products, household items, grocery categories, interior decorations, bags, beauty skin care, fragrance , shoes, toiletries, kitchen supplies, sellers selling the above products can consider adding Mother’s Day keywords to the advertising campaign to increase product exposure and increase sales.
June 1: Pride month begins, Children's Day
June 13-15: Retail Innovation Conference & Expo
June 14: Flag Day
June 18: Father's Day
June 19: Juneteenth
June 21: First day of summer
On Father's Day, sellers who sell traditional and western clothing, belts, men's fragrances, T-shirts, cards, cups, pillows, electronic products, men's clothing, sports and outdoor, automotive supplies, etc. should expand their inventory and include items related to Father's Day. Add keywords to the advertising copy to increase the exposure of the product.
July 1: Canada Day
July 4th: Independence Day
Independence Day is one of the most popular holidays in the United States. In the three weeks leading up to July 4, 2022, more than 400,000 American flags were sold on Amazon.
In July, travel-related products and popular summer must-haves will also usher in best-sellers.
Plus, Prime Day could be in June. Sellers should pay close attention to the announcement of Prime Membership Day 2022.
Keywords: back to school
August 14-16: eTail East, an e-commerce conference
August 16: Back-to-school day for most public schools
School supplies, backpacks, laptops, or any other school essentials are going to be huge hits, and sellers of related products should be sure to optimize your listings and ad campaigns with back-to-school keywords, offer promotional offers, and attract sellers with relevant needs.
Keywords: sports season
September 4: Labor Day
September 9: NFL season begins
September 23: First day of fall
Sellers of NFL jerseys, football party decorations, and sports memorabilia need to plan ahead.
At the same time , September is also a special topic for enterprises to buy small and medium-sized enterprises. Some commercial IT, office supplies, commercial furniture, electronic security equipment, LED light bulbs and other products will also be welcomed.
September is a great time to start preparing for the holiday rush! Sellers can properly optimize Listing and prepare for inventory.
October 9: Indigenous Peoples Day/Columbus Day
October 9: Canadian Thanksgiving
October 31: Halloween
October 31: Last day to order stock before Chinese New Year
The peak season kicks off this month. Halloween-related items will also be very popular, and sellers must prepare in time to ensure sufficient inventory.
In addition, Amazon will also increase the monthly storage fee during the peak season, and sellers should avoid high storage fees.
Keywords: Black Friday Cyber Monday
November 1: Native American Heritage Month begins
November 5: Winter time
November 8: Election Day
November 11: Veterans Day
November 23: Thanksgiving
November 24: Black Friday
November 25: Small Business Saturday
November 27: Cyber Monday
For sellers, it is the most important sales month of the year. Plan ahead for inventory and discounts, and wait for orders to come.
December 17: Super Saturday
December 7-15: Hanukkah
December 21: First day of winter
December 24: Christmas Eve
December 25: Christmas
December 26 to January 1: Kwanzaa
December 26: Boxing Day in Canada
The above is the sharing of cross-border information today. For more cross-border knowledge services, please pay attention to Wanliqing’s cross-border public account!