With the new year and new weather, the cross-border e-commerce market is about to enter a new round of challenges! The editor hereby wishes all sellers a prosperous business, abundant financial resources, and daily prosperity in the new year. The latest Amazon holiday activity table for 2023 has been sorted out for you, remember to bookmark it!

January

Keywords: new year

January 10-12: The Outdoor Retailer Snow Show

January 15-17: New York Retail Exhibition (NRF 2023: Retail's Big Show & Expo)

January 16: Martin Luther King Jr. Day

January 22: Lunar New Year

Sellers in the health and fitness category can offer discount coupons and coupons to attract buyers who will set the fitness and weight loss flag in 2023.

The opening season of the US station /Europe station will start on January 9th. Some sellers of office supplies, pantry supplies, commercial furniture, commercial IT, cleaning supplies, etc. can also attract buyers in the form of discount coupons and coupons. .

In addition, since the beginning of the month, logistics and operations have been on holiday one after another. The stocking plan and store operation plan must be done in time to avoid out-of-stock and other situations.

February

Keywords: lover

February 1: Black History Month begins, deadline to file W-2 tax forms with employees and IRS

February 2: Groundhog Day

February 12: Super Bowl Sunday

February 14: Valentine's Day

February 20: President's Day, Family Day (Canada)

If sellers sell products related to gifts such as fragrances, jewelry, dolls, bouquets, lighting decorations, and customized gifts, they can optimize their listings and prepare relevant keywords for Valentine’s Day advertising campaigns.

Sellers who sell sporting goods or sports accessories can start optimizing their listings and advertising campaigns before "Super Bowl Sunday".

Plus, sellers can start preparing for Prime Day in February.

March

keywords: spring

March 1: Deadline to file Form 1099 tax returns with the IRS

March 8: International Women's Day

March 12: Daylight saving time

March 13-15: Amazon Seller Conference Prosper Show

March 15: Deadline to file S-Corps (Form 1120-S) and Partnerships (Form 1065)

March 17: St. Patrick's Day

March 20: First day of spring

March 26-29: SHOP TALK, a retail and e-commerce event

Women's Day, cosmetics, flowers, jewelry, clothing, packaging, books, and other items for women will have good feedback.

With the arrival of the spring break, holiday products such as travel products, pool party decorations, and party supplies will also usher in a small peak in sales in March.

April

keywords: easter

April 1: April Fool's Day

April 2-8: Holy Week (the week before Easter)

April 9: Easter Day

April 11: National Pet Day

April 12-13: Ecommerce Operations Summit

April 15: Deadline to file taxes for individuals, C corporations, sole proprietors, single-member LLCs, or LLCs taxed as corporations

April 22: Earth Day

The most important thing in April is Easter, and Easter-related products such as kitchen supplies and toys, summer clothing, groceries and gourmet food, traditional clothing, event and party supplies, etc. will all get good feedback. Sellers should optimize product listings in advance and consider placing keyword advertisements related to Easter.

May

keywords: celebrate

May 1: Chinese Labor Day

May 3-4: White Label Expo

May 5: Cinco De Mayo

May 14: Mother's Day

May 23-25: Sellers Summit

Mother's Day, hot products: products for women, such as cosmetics, flowers, jewelry, clothes, handbags, books, greeting cards, chocolates, beauty products, household items, grocery categories, interior decorations, bags, beauty skin care, fragrance , shoes, toiletries, kitchen supplies, sellers selling the above products can consider adding Mother’s Day keywords to the advertising campaign to increase product exposure and increase sales.

June

Keywords: pride

June 1: Pride month begins, Children's Day

June 13-15: Retail Innovation Conference & Expo

June 14: Flag Day

June 18: Father's Day

June 19: Juneteenth

June 21: First day of summer

On Father's Day, sellers who sell traditional and western clothing, belts, men's fragrances, T-shirts, cards, cups, pillows, electronic products, men's clothing, sports and outdoor, automotive supplies, etc. should expand their inventory and include items related to Father's Day. Add keywords to the advertising copy to increase the exposure of the product.

July

Keywords: patriotic

July 1: Canada Day

July 4th: Independence Day

Independence Day is one of the most popular holidays in the United States. In the three weeks leading up to July 4, 2022, more than 400,000 American flags were sold on Amazon.

In July, travel-related products and popular summer must-haves will also usher in best-sellers.

Plus, Prime Day could be in June. Sellers should pay close attention to the announcement of Prime Membership Day 2022.

August

Keywords: back to school

August 14-16: eTail East, an e-commerce conference

August 16: Back-to-school day for most public schools

School supplies, backpacks, laptops, or any other school essentials are going to be huge hits, and sellers of related products should be sure to optimize your listings and ad campaigns with back-to-school keywords, offer promotional offers, and attract sellers with relevant needs.

September

Keywords: sports season

September 4: Labor Day

September 9: NFL season begins

September 23: First day of fall

Sellers of NFL jerseys, football party decorations, and sports memorabilia need to plan ahead.

At the same time , September is also a special topic for enterprises to buy small and medium-sized enterprises. Some commercial IT, office supplies, commercial furniture, electronic security equipment, LED light bulbs and other products will also be welcomed.

September is a great time to start preparing for the holiday rush! Sellers can properly optimize Listing and prepare for inventory.

October

keywords: halloween

October 9: Indigenous Peoples Day/Columbus Day

October 9: Canadian Thanksgiving

October 31: Halloween

October 31: Last day to order stock before Chinese New Year

The peak season kicks off this month. Halloween-related items will also be very popular, and sellers must prepare in time to ensure sufficient inventory.

In addition, Amazon will also increase the monthly storage fee during the peak season, and sellers should avoid high storage fees.

November

Keywords: Black Friday Cyber ​​Monday

November 1: Native American Heritage Month begins

November 5: Winter time

November 8: Election Day

November 11: Veterans Day

November 23: Thanksgiving

November 24: Black Friday

November 25: Small Business Saturday

November 27: Cyber ​​Monday

For sellers, it is the most important sales month of the year. Plan ahead for inventory and discounts, and wait for orders to come.

December

keywords: christmas

December 17: Super Saturday

December 7-15: Hanukkah

December 21: First day of winter

December 24: Christmas Eve

December 25: Christmas

December 26 to January 1: Kwanzaa

December 26: Boxing Day in Canada

The above is the sharing of cross-border information today. For more cross-border knowledge services, please pay attention to Wanliqing’s cross-border public account!