I don’t know if you have such advertisements. Among the words running out of automatic advertisements, words that have nothing to do with commodities account for most of them, and the budget is all eaten by irrelevant words. Manual ad clicks are more expensive but less orders are issued. Turning off the ad traffic reduces it, making you feel that it is tasteless, and it is a pity to abandon it.If you have ever encountered such an advertising problem, it means that you have not done this important thing – open negative advertising

Then, let’s discuss with you how to play negative advertising on Amazon.

1. The Meaning of Negative Words in Amazon Advertising

First of all, after we run an automatic or manual advertising campaign, the data from the advertisement, if the performance of some keywords is very poor, after search and analysis, these keywords have nothing to do with our own products or are not highly relevant, this time , we can negate these keywords, avoid invalid traffic wasting advertising costs, and affect the overall advertising performance. If the main keyword of your product is cotton

sheets , then enter cotton, the irrelevant words in "cotton + irrelevant words" that appear below the search box are the words you want to deny.

2. Types of Amazon Advertising Negative Words

1. Keyword Negation

Find high-impression, high-click, low-conversion/zero-conversion campaigns and analyze the ad group's customer search terms:

Keywords that have nothing to do with their own products or are not highly relevant can be negated.

The number of ad clicks for the keyword is more than 10 times, but it does not bring any orders.

The two analysis conditions here can only be used as reference standards. In addition to the number of clicks, our sellers also need to consider the relevance of these keywords and their products and whether they conform to customers' search habits, etc. You can avoid adding useful keywords to your negative keyword list by mistake.

2. ASIN negation

ASIN negation is generally used to optimize adversary traffic.

If our links are on rival pages, at an obvious disadvantage or monopolized by some big brands, it is likely to result in high exposure, ultra-low clicks, and ultra-low conversions. If we don't intervene in time and continue to let it go, the data will only get worse and the traffic will become less and less.

Therefore, we should deny ASIN, cut off traffic, stop loss in time, and control advertising data.

3. Negative keyword types

In negative keywords, there are two keyword types for us to choose from, let's take a look at their differences:

Negative exact match: Your ad won't show when a buyer searches for a keyword that contains the exact keyword.

Negative phrases: Your ad won't show when a buyer searches for a keyword that contains the full phrase or its close variation. That is, you can add some words before and after the keyword, and if you add a negative phrase, the ad will no longer be displayed.

4. Precautions for Negative Keywords

a. Don't be too frequent

While negative ads can optimize for keywords, don't negative keywords too often.

If there are too many negatives, it will easily lead to less and less advertising traffic, and it will not be well converted.

b. Regularly check negative words

Negative keywords are only temporary negatives, and do not need to be displayed at this stage.

Therefore, we must regularly observe the status of keywords, release the accidentally injured keywords in time, and then reset the other keywords that need to be negative to be accurately negative.

Third, try to use precise negation

It is recommended that you try to only do accurate negatives, so that the advertising traffic will be more accurate, and the probability of placing orders will be greater.

Of course, if keywords that are completely unrelated to the product appear in the advertising report data and are determined to be invalid traffic, you can also use phrase negation to reduce the exposure of these words.

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