Let’s talk about keyword ranking first. The keyword ranking here can be divided into advertising ranking and natural ranking.
On the Amazon platform, keyword ranking is the most basic and largest traffic entry. The Amazon platform is a keyword search shopping platform. If the seller wants to break the order, the seller must need traffic, the traffic must need keyword exposure, and keyword exposure must need keyword ranking. The higher the keyword ranking, the greater the traffic.
If the seller can promote the keyword ranking on the homepage, then the seller can get the maximum exposure for this keyword to achieve the purpose of breaking the order.
Next, let's talk about the category ranking. The category ranking has two main functions:
One is the flow of new products
After the new link is launched, Amazon will distribute traffic to sellers of similar products through the categories that the sellers publish. The order of data that sellers can usually see in automated ads is Asin keywords, Asin keywords, etc.
Asin here is the product of the same category, and the keywords come from these products of the same category. If the seller's new links perform well, Amazon will continue to push traffic to the seller, which is the first role in the category ranking.
The other is extra traffic
Since Amazon will irregularly arrange the best sellers of various categories to link to various off-site websites for advertising, if the sellers can grab the best sellers in this category, it will not only improve the conversion rate of the sellers, but also bring some free products to the sellers. Extra traffic, so keyword ranking and category ranking are very important traffic entrances. As long as sellers grasp these entrances, the explosion of orders is just around the corner.
After clearly distinguishing the difference between Amazon category ranking and keyword ranking, the seller's refined operation is more purposeful.
Article source: XM Forex Trading