As early as the beginning of last month, many Amazon sellers were concerned about the time of Prime Day this year, but every year Amazon will announce the specific date at the last time, so sellers can only make calculations based on the time of previous years. The middle of the month is more likely.
What is Amazon Prime Day?
Amazon Prime Day, in order to celebrate the anniversary of Amazon's establishment, Prime Day, an Amazon member shopping promotion, is launched every July, mainly to provide Prime members in certain countries with promotions, spikes, and discounts, with discounts even more than Black Friday.
"Prime Day still has to look forward to it. If you don't advance, you will retreat. As the saying goes, those who have money support a money field, and those who have no money support a person's field, so they still have to look forward to it.", "The big promotion is an opportunity not to be missed, and it will never come again. We must cherish the opportunity to explode orders and cherish the opportunity to clear the inventory." Such remarks can be seen from the sellers' very high attention and expectations for the Prime Day promotion.
Although the specific date of the 2022 big promotion has not yet been set, there are still two important points to remind everyone:
Deal submission: Submit a promotion declaration before April 29, and prepare for the submitted listing.
FBA inventory: Arrive at the operation center before June 20, and consider the time required for production, procurement, logistics, etc. in advance.
After all, the mid-year event, the FBA warehouse has such a large volume of goods, it takes more time to deal with it.
Image source Amazon official website
Amazon sellers want to make big sales on Prime Day this year, and it is recommended to prepare for these 4 aspects:
1. Prepare sufficient inventory in advance to prevent untimely replenishment during peak seasons
Considering that the epidemic situation, weather and other reasons may cause supply chain congestion, it is recommended that sellers calculate the time required to deliver inventory and reasonably determine the stocking volume.
2. Pay attention to the changes in logistics timeliness and adjust the delivery rhythm in time
The current domestic epidemic may have different degrees of impact on port operations, truck transportation, logistics and warehousing, etc. Therefore, it is necessary to formulate a delivery/replenishment schedule in advance. Adjust the replenishment rhythm according to the actual situation.
3. Optimize product listing
Check your own listings, product images and keywords, compare competing listings, and optimize every point that can be improved to ensure maximum conversion rates.
4. Set up and test Amazon Advertising ahead of time
Before Prime Day begins, sellers should give themselves time to review and manage their ads, set up and test Amazon Ads in advance, understand what types of ads consumers will be interested in, and ensure that their advertising budgets are adequate during Prime Day.
During the Prime Day holiday sale, Amazon sellers can see a huge increase in sales. Therefore, it is crucial to prepare for Prime Day in advance, and I wish everyone a good fight this year!