There are many types of advertisements, many sites, and manual statistics are difficult. Precious operation time is spent on inefficient manual operations, and personnel costs cannot be efficiently utilized;
Advertising exceeds budget and is "forced" to suspend, not only exposure and weight plummet, but your order may also be taken away by competing products;
The wrong advertising strategy was not found and adjusted in time, the money was burned but the expected effect was not obtained, and the profit was secretly eaten by advertisements with "big investment and small return";
Amazon sellers will encounter all kinds of problems as above when advertising on the site. Here is a super advertising method to help you solve problems efficiently!
Excessive budget is difficult to find, advertising suspension affects exposure
If the budget exceeds the original plan, the advertising campaign will be suspended, affecting the exposure and the weight of the ad slot. If it is in peak season, sellers may lose a lot of orders because of this.
Therefore, the operation needs to monitor the time point of exceeding the budget anytime and anywhere, increase the budget in time, and avoid the suspension of advertising activities. However, during the rest time such as weekends or evenings, the operation has no time to take into account, and the risk of exceeding the budget increases.
In Linkstar ERP, sellers can efficiently analyze and manage advertising budgets to avoid over-budget risks.
(1) Advertising budget analysis to make the allocation of funds more reasonable
Leading Star ERP provides data such as the number of daily budget adjustments, the highest budget of the day, actual spending and over-budget time periods.
Sellers can use this to analyze the budget of SP and SB advertising activities, provide data reference for future advertising budget allocation, and make budget allocation more reasonable.
(2) Automatically increase the budget to avoid advertising suspension
Sellers can customize conditions on Linkstar ERP, and automatically increase the budget for eligible advertising activities to avoid suspension of advertising activities due to over-budget. During the rest time, the operation no longer needs to stare at the computer all the time, which is more efficient.
(3) Over-budget alarm, real-time control of advertising budget
Leading Star ERP will actively push DingTalk or corporate WeChat messages to the seller when the advertisement is about to exceed the budget. The seller can control the real-time advertising budget anytime and anywhere, and timely determine whether the budget needs to be supplemented.
Advertising analysis is not in place, strategy error is poor
In order to avoid low-quality advertising from eating up profits, operations need to analyze advertising strategies in a timely manner, discover unreasonable strategies, and optimize them in time.
However, there are too many dimensions in advertising analysis, including keywords, advertising spaces, etc., and it is difficult to analyze all the operations thoroughly, which may lead to the fact that the advertising strategy has not been adjusted to the key points, and the advertisements with poor performance have been running , and the sellers have invested a lot of money, but they are far from expectations.
Leadstar ERP has opened up the API interface with Amazon, automatically extracts key advertising data, generates various advertising analysis reports, and provides clear directions for sellers to optimize advertising strategies.
(1) 16 analysis models to make the optimization direction clearer
Leading Star ERP supports 16 types of advertising data analysis models, and operations can directly analyze advertising strategies from multiple angles and formulate more specific advertising optimization plans based on these models, instead of inefficiently extracting data one by one and building analysis models.
Linkstar ERP's advertising analysis model, including: advertising effect analysis, exposure clicks, advertising conversions, advertising spending ratio, advertising orders, advertising sales, data comparison (day/week/month), advertising type analysis, advertising space analysis, long-term Analysis of tail words, TOP50 of advertising activities, TOP200 of keywords, TOP200 of user search words, conversion funnel (traffic funnel analysis by exposure, click and advertising order)
(2) Perspective analysis of advertisements to improve operation level
Leadstar ERP supports mutual perspective analysis of ASINs, advertising keywords, and user search terms, from which sellers can intuitively compare which advertising campaigns, keywords, and search terms are more effective.
For keywords with good effect, we can increase our efforts to launch them. For problematic advertisements, we can also automatically remind and locate them, and the advertising operation strength is doubled.
Manual statistics, time-consuming, labor-intensive and error-prone
When analyzing advertisements, operations need to count advertising data such as exposure, click-through rate, conversion rate, ACOS, etc., and need to download three types of advertising reports of Amazon SP, SB, and SD. If the seller operates a large number of sites, it is time-consuming to download and organize the data, which will take up a lot of work time for the operation.
In addition, manual statistics are easy to miss or miscalculate data, making decisions based on incorrect data, and sellers may make wrong decisions.
Overall overview of advertisements to improve operator efficiency
Linkstar ERP automatically counts advertising data in dimensions of store, country, advertising type, advertising space, and date , and supports correlation analysis of custom data dimensions, such as correlation analysis of the trend between clicks and sales, and sellers can easily grasp the overall situation of advertising. Happening.
There is no need to wait for the operation to repeatedly download, count, and analyze the Amazon advertising reports of each site, and the advertising effect can be obtained directly. Not only is the operator more efficient, but the data acquisition efficiency is also higher.
Win the super advertising style, improve the input-output ratio, small investment, but also reap big returns!