Why are accounts linked?

Some cross-border e-commerce platforms represented by Amazon, in order to increase the diversity of products on the platform and the shopping experience of customers, stipulate that a person can only register one seller account, and can operate and maintain multiple accounts.

As a professional technology company, Amazon can monitor sellers in real time by virtue of its excellent technical means and internal algorithms, and judge whether there is a relationship between accounts through various factors.

However, linking the account itself will not cause the account to be restricted immediately, but if one of the linked accounts has a problem and is restricted, it may affect other linked accounts and then be restricted.

Therefore, avoiding account association can reduce the risk of the account.

Several situations of account association:

Normally, account associations can be divided into two types: same-site association and different-site association.

The same site association generally refers to the same site on the Amazon platform, such as the Japanese site, the Russian site, etc. Amazon will ask you to forcibly delete the product if Amazon detects that the cross-border seller’s product crosses with the product sold by other accounts or sells exactly the same product. All Listings in one of the accounts. If you do not delete, Amazon may close both of your accounts.

In theory, Amazon has no restrictions on sellers registering stores on different sites. For example, if there is an abnormality in your account on the Japanese website, it will generally not affect the account on the German website, because Amazon already supports sellers to open stores on various websites to sell products in various regions. However, in the actual operation process, there have also been cases where the account of one of the sites has seriously violated the regulations, which most directly led to the removal of the sales authority of the accounts of the two sites that have been associated. Therefore, when the seller registers the account, Try to use a separate set of registration information for a site ear account.

So here comes the question, do I still need to pay attention to the anti-association issue if I only have one Amazon seller account? The answer is yes, for example, for Amazon sellers, the IP you use happens to be vacated by other Amazon sellers, and Amazon has a huge The probability will think that you and the account you have never met are from the same seller, so your account will be linked.

There is also a special case, if you happen to work in an e-commerce industrial park, and if the IP you use happens to be a polluted IP, then your account is likely to be linked. Although this rate is not high, but with the dramatic increase in the number of Amazon sellers, the probability of this happening is increasing.

Amazon account association will lead to these serious consequences, so do we have any good plans?

In fact, Amazon's background mainly judges whether the account is related based on several common factors, including: registration information, IP, computer software and hardware environment information, product information, and human factors. The following factors are sorted out for account association:

It is not easy for cross-border sellers to work hard to create an account. Everyone must have these account anti-association ideas in their daily operations.