This year's Amazon Prime Day is coming soon, brothers are you ready?
The cost of advertising traffic during Prime Day will be much higher than usual, especially from last year to this year, when the competition is even more intense. Let me show you a set of data:
In the first quarter of 2022, SP advertising CPC will increase by 15%, SB advertising CPC will increase by 3%, and SD advertising CPC will increase by 99%. The CPC growth of SP advertising in the "sports" and "pets" categories has reached 29%.
Therefore , you should make full use of natural traffic before advertising, and make full use of the source channels of free traffic as much as possible. Post more posts, set up coupons to increase traffic channels, set associated codes to increase traffic channels between products, and use bundles for crossover. Buy, hang Newer Model and more. About the use of Newer Model and Bundle, I have posted in the previous article: teach you how to use Newer Model to associate traffic, the effect is very good, the key is free!
Bai Xiaoyi: Analysis of Amazon's Virtual Bundle Function But in addition , we also need to do a good job in obtaining the associated traffic and protecting our own traffic .
Just recently , a seller friend was asking how to use the " manual category placement " of Amazon SP advertising, so I summed up the mind map and shared it with you. The seller friends who need it will like it and collect it!
Today's sharing is here, and it will continue to be output in the future. Brothers who feel that they have gained something can like + follow!