Product selection is the core and difficult point of being an Amazon. If you want to be a good Amazon, you must choose the right product at the right time. Entering June, Amazon Prime Day is about to arrive . Sellers who have not selected products during this time can refer to this article to select products.

Xingtaohui's self-operated store uses Amazon 's ABA data (brand analysis tool) to analyze the needs of customers in the current market. The following product sellers can learn from friends.

For sellers in the United States, please note that American consumers' needs for home environment and sports health are still the mainstream. Last year's hot-selling household cleaning products, seasonal small appliances, smart homes, toys, sportswear, swimwear, and casual wear are still the hottest items this year. At the same time, with the relaxation of epidemic control in various states in the United States and the summer holiday season, consumers are enthusiastic about travel, so travel-related products also have opportunities.

For European consumers who pay attention to quality of life, product quality and design are the focus. Affordable home decor, durable power sockets, lightweight and comfortable women's slacks, panties, socks, and men's home coats and shorts are all popular categories.

Japanese consumers are known for their diverse consumption preferences. Electronic products have a high degree of national preference, so things like headphones, computer game peripherals, and sports watches are still popular this year. Under the tide of short videos, live broadcast lights and studio installations are also attracting the attention of consumers. In addition, some household products such as fans, vacuum cleaners, air fryers, sparkling water machines, etc., as well as some summer seasonal products, are also in great demand.

Product selection is the core, and product selection is the foundation of success. I hope the above introduction can be useful to sellers and friends.