Recently, Amazon launched a new tool for sellers – a comprehensive upgrade of the "Account Health Rating (Account Health Rating)" function .

It is reported that the feature will be the first to go live on Amazon’s US and Canadian sites in August, and will be rolled out to global sites in 2023. At the same time , this function will help sellers to fully understand their account status, prioritize potential problems, and ensure the healthy operation of the account through a simple and easy-to-understand display of seller account values.

A few days ago, Amazon US has issued a related announcement that in the next few months, sellers will start to see the following new features in Account Health: 1. Account Health Rating (AHR) will be displayed as a scale based on the 0-1,000 range Point value:

Green health)

yellow (at risk)

Red (unhealthy, account at risk of being deactivated)

2. The account health page will display the degree of impact of the violations on the account, so that sellers can prioritize potential and more serious violations.

It's worth noting that the Account Health Rating feature doesn't change Amazon's existing policies, but instead aggregates violations of certain Amazon policies into a score that shows overall account health. This means that Amazon sellers must keep their accounts in green to be safe . If the account is yellow and red , it means that there is a problem with the account , especially red is the most serious .

We learned that this new rating method explicitly mentions the limit of relevant violation policies, such as the maximum number of repeated violations related to the infringement policy is 5 times, and the number of repeated violations related to the restricted product policy is up to 2 times.

To put it simply, in the future, all kinds of violations of Amazon sellers will be invisible , and will be recorded by this function one by one , and the seller account will be detected in all aspects around the clock .

The introduction of the Account Status Rating ( AHR) also means that Amazon's policies are further tightening .

Therefore, I also remind sellers here that it is best to check whether there are any violations of their own accounts in advance .

Moreover , not only Amazon, but other e-commerce platforms are gradually introducing relevant compliance policies with the increase in the number of third-party sellers.

With the increasingly fierce competition and the prevalence of involution, only by taking the road of compliance and refined operation can we go further on the road to sea .

So for sellers who want to transform into compliance and refined operations , what should be paid attention to ? Here are a few things to keep in mind for sellers :

1. The selection is vertically fine to granular

In the past , most sellers made their first pot of gold by distributing goods , but with the continuous saturation of the market , it has become more and more difficult to maintain long-term profits in distributing goods . Therefore, people who have come here suggest that sellers who are entering the market now can consider multi-platform parallelism , not to do distribution, but to do vertical, and penetrate deeply from a sub-category .

At the same time , if you want to be more refined and in-depth in the dimension of product selection , you cannot just use product selection software to conduct market analysis, but to understand local consumers' foreign language comments on competing products, analyze consumers' user experience, and dig out from it. The space for product micro-innovation can match factory products on demand.

In this regard, Timely Language can help sellers to aggregate multiple platforms and manage them in a unified background, centralize store information , and automatically translate global languages , allowing sellers to directly communicate with consumers and truly understand users' thoughts and pain points.

2. Compliance and refined operation

A mistake that many sellers make in the operation process: they ca n't figure out the purpose of going overseas . Some sellers attach importance to profits , some sellers attach importance to sales , and some sellers attach importance to brand marketing .

But in fact, in the process of operation, what should be considered is whether to operate for brand building or to sell goods. In this process, advertising investment is not only a matter of money, but also to consider whether the keywords are carefully crafted according to the language habits of European and American consumers? Has the keyword advertising strategy continued to improve? Have the product video ads been perfected, or are there further plans to shoot video ads for live-action products? Therefore, in the era of compliant operation, it is difficult to make high-quality products without making up our minds to polish and process keyword optimization and advertising production.

In addition , Jiji knows that transformation is not achieved overnight . If you want to transform into high-quality products under the premise of maintaining stability , you can set a profit point that you can accept. For example, the profit of distributing products is maintained at 70-80% of the original, and 20 -30% of the profit to make high-quality products , and make a complete high-quality product overseas strategy from market research , buyer needs , competition analysis , product development research , product refined operation and strategy, etc. , and constantly adjust and improve products according to market feedback , Until the boutique is gradually profitable , it is slowly adjusting the company's product focus according to its actual situation .

For example , sellers can classify products from the dimensions of product cost and dynamic sales index in terms of refinement, cultivate and incubate superior products, gradually eliminate inferior and unsalable products , and at the same time , reduce the categories that were previously distributed to market-worthy ones. Accepted and profitable products, continue to refine and polish such products to revitalize traffic . The specific directions are :

Multiple Substances – The listing table is refined, down to five keywords in the title of each ASIN ;

The advertising style is refined, as fine as a separate ASIN for an ad group ;

Inventory replenishment is refined, according to the weight of the week and month, combined with the low and peak seasons, and try not to ship by air .

…

3. Supply chain resource accumulation

Finally , every cross-border seller is inseparable from the support of supply chain resources . Therefore, if you want to do better , you must try your best to get a group of strategic cooperation-level suppliers. In this process, it is not recommended to operate jointly with factories, otherwise it will eventually become a "peasant thinking" that emphasizes quality products. Instead, we should learn Anker's method to ensure the gross profit margin and order volume of core suppliers, and shorten the account period to allow cash flow to flow .

In short , for sellers, there will be various forms of cross-border development in the future , and the problems they will encounter are similar . For example, if they face the problems of many platforms, many stores , and messy emails that are difficult to manage , sellers can use real-time language cross-border intelligence Customer service to help solve the problem . A background to manage the acceptance of multiple platforms such as Amazon, independent stations, Facebook, etc. , as well as functions such as centralizing store information , intelligent marking and processing of customers , automatic email reply , and Facebook intelligent drainage are waiting for you to experience!

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