As we all know, Amazon's strict control of order brushing and evaluation is not a matter of one or two days. Last year, the huge industry shock caused by the large-scale suspension of accounts due to non-compliance and other reasons is still lingering for sellers.
However, there are still hot-selling stores asking consumers for praise, and even in the past two years, many product review areas in the store have frequently appeared in the review area, but Amazon has not noticed it?
Many products rushed to BS, and "Free" cards appeared in the comment area
Recently, Yien.com received a report that "suspected Amazon US sellers (whose sellers have not yet been verified) have been brushing orders for a long time, making many products in their stores rush to Amazon 's Best Seller".
According to the information query, the shop V*** (hereinafter referred to as "V shop") is registered in the United States, and currently a total of 9 brands of products are sold, including knives, bread machines, coffee machines and other kitchen utensils and home appliances, as well as beds Pads and other household products, lotions, protein powders, toys and other categories, involving a wide range of categories.
From the perspective of specific products, there are 83 subdivided products on sale in the store, 10 of which have long occupied the Amazon Best Seller list, and the dominating products are under the M**A** brand (hereinafter referred to as "M brand"). ) mostly. It is worth noting that the in-store M brand ear thermometer has only 76 comments since it was put on the shelves in February this year, but it has rushed to Amazon's BS list.
It is understood that the M brand is also owned by an American company. During the search process, the editor also found another store USA** (hereinafter referred to as "U store") that has a very high product repeat rate with this store. The U store has a total of 11 brand products on sale, of which 9 brand products completely overlap with the V store.
According to the rating of the V store, the positive rate of the store has reached 100% in the past year . The number of comments for a single hot-selling product is nearly 1.8w, and the number of comments for other products is basically in thousands, and many products have nearly 10,000 comments. In the comments of these hot-selling products, many also revealed the "Free" card aboveboard.
Looking back at the store's "cashback" behavior, the earliest "Free" card information was revealed in the comments in January 2021. For more than a year, Amazon did not notice this non-compliant behavior.
As we all know, since last year, Amazon has carried out a large-scale sweep of non-compliant behaviors such as product praise and swiping, and many Chinese sellers have been blocked and their funds have been frozen, but this store has escaped this robbery, which is incredible.
The clever thing is that the U store has a 100% favorable review rate in the past year, and multiple brands and multiple products overlap.
In this regard, the whistleblower and many sellers interviewed by the editor speculated that these may be VC accounts. ( Vendor Central is a system launched by Amazon for suppliers . VC accounts can obtain more sales data on the Amazon platform in the background . )
Brushing comments shocked the operation
According to the buyer's revelations, he purchased the kitchen products of the M brand on an Amazon store, and found a "Free Card" mixed with the product after receiving the goods. If the buyer participates in the positive feedback activity, he will get 30 US dollar refund.
The information on the "Free Card" card surface includes a QR code, etc. After scanning the QR code, it will jump to a new web page. The interface is in chat mode, and the buyer needs to operate according to the instructions of the robot in the interface.
After opening the page, according to the robot's instructions, fill in key information such as name and email address, and the robot instructs the visitor to fill in the specific order number to confirm the visitor's identity.
Fill in according to the order number provided by the whistleblower. After the robot confirms the order status, the visitor also needs to fill in the address and other conditions.
After the above information is completed, the page pops up with three prize options, namely, a paring knife, a rag, and an Amazon gift card. But no matter which one you choose, it will not affect the final refund later.
After confirming the gift, the robot invites visitors to give a rating of 1-5 stars in terms of quality, price and willingness to recommend to others. Each evaluation criterion is separate, and the next criterion will only be skipped after the first one is commented.
The editor noticed that each evaluation standard must give at least a rating of 3 stars or more to automatically jump to the next one. If it is lower than 3 stars, the robot will directly jump out of the "Recommendation for products" box, and will not be able to do it again. Go ahead and ask for a rating.
If all 4 stars and above (all criteria must reach 4 stars and above), the robot page will guide visitors to post good reviews on the purchased Amazon product page, and get corresponding rebate discounts. The specific content is-
"In addition to your free gift, we also have a new $30 gift card promotion for your purchases!"
All you have to do is:
1. Post a photo, video or simply write about your experience with this product on Amazon
2. Share with us a screenshot of what you just published on Amazon
When the visitor confirms, the robot will release the specific shooting or praise operation process. After clicking the confirmation again, the robot will provide a link that can be directly connected to the Amazon user login interface. The buyer only needs to log in and operate to get gifts and rebates.
The entire review process is simple and rewarding. It guides buyers step by step to give a 4-star rating or above. If a link has only 3 stars or less, it will immediately jump out of the suggestion box.
Amazon and "non-compliance": life and death
With the growing development of the cross-border e-commerce field, the compliance requirements in this field are becoming more and more stringent. Take the industry giant Amazon as an example . The fake data behavior of reviewing orders.
In order to prevent sellers from obtaining good sales data through informal means, Amazon has long joined hands with local law enforcement agencies to sue many service companies involved in brushing orders on e-commerce platforms.
This year alone, as of now, Amazon has sued a number of large swiping /evaluation agencies.
In January, Amazon and law enforcement agencies successively prosecuted three fraudulent agencies registered in Malaysia and Spain that operate in the names of AMZ Tigers and Tester Job .
In April, Amazon sued Hong Kong-based Extreme Rebate.
In August, Amazon sued a Greek resident and two of its companies , Auction Sentinel and Sentinel Solutions .
The above companies have all been sued by Amazon in the name of data fraud. Amazon believes that these companies provide sellers with positive reviews , swipe orders, and evaluations to help sellers improve product rankings and conversion rates , and the account scale is huge.
Take AMZ Tigers as an example. It has more than 20,000 review accounts in the UK alone , and 62,000 review accounts worldwide, across multiple sites such as Amazon America, Europe, and Japan.
Previously, Amazon said it removed more than 200 million suspected fake reviews worldwide in 2020 alone .
This year, according to the " Amazon 2021 Brand Protection Report", last year, Amazon blocked the creation of more than 2.5 million fake accounts , the listing of 4 billion bad product listings , and the removal of more than 3 million counterfeit products.
In addition, in 2021, Amazon will also invest more than 900 million US dollars in the employment of technical experts and software security construction, etc., to combat fraud on the website, and strictly check the non-compliance of sellers on various sites around the world.
It is not difficult to find that Amazon is now increasing its crackdown on compliance, which means that it will never die .
But the strange thing is that Yien.com discovered through this revelation that there are still brands and sellers "committing crimes" on this outlet. What is even more surprising is that the store was long before the mighty Amazon bans last year. It is unbelievable that it has been lucky enough to escape the "eyes" of Amazon.