The sales data of the just-concluded Black Friday online promotion is very good, and the phenomenon of "low peak season" that some sellers worried about before did not really happen.
01 Low sales in peak season?Black Friday sales hit three-year high
Black Friday Cyber Monday is a good time for most cross-border sellers to achieve business growth. Although the sales volume in the early stage of Black Friday was sluggish, the stamina is strong. Overall, the data is very impressive. According to preliminary statistics from foreign institutions, American consumers’ online spending on Black Friday this year reached a record $9.12 billion, higher than the $8.9 billion in 2021 and $9 billion in 2020.
The sales data of Black Friday is impressive, and many sellers believe that Cyber Monday will have greater traffic than Black Friday, which will attract more consumers to shop. According to Adobe's forecast, online e-commerce sales this year will reach US$11.2 billion, maintaining a growth rate of around 2-5% compared to last year.
(Data source: adobe)
A poll from the state of North Carolina in the United States also showed that 40% of people chose to shop on Cyber Monday, while only 20% chose to shop on Black Friday.
During the period of Black Friday and Cyber Monday, according to the feedback from sellers, some of them were mediocre, but there were not a few of them who had thousands of orders and doubled orders. But no matter the results are good or bad, Black Friday Cyber Monday has come to an end overall. The upcoming Christmas also means that the end-of-year peak season sprint is not over yet.
02 Too little stock to sell?A trick to teach you to quickly replenish the goods in place
Foreign consumers have the habit of giving gifts during festivals, but under the pressure of inflation, American consumers are particularly sensitive to prices. Statistics show that more than half of consumers will choose to change retailers for lower prices.
Therefore, the "low prices" and "discounts" of the Christmas promotion will attract a large number of consumers to shop, and sellers may achieve more than expected sales. In the coming peak season promotions, sellers should pay attention to stocking up and replenishing in time, so as not to miss the opportunity to sell orders due to out-of-stock or out-of-stock situations.
(Feedback from Black Friday sellers)
During the peak season, various "unexpected" events such as congestion at overseas ports and workers' strikes will always occur. In order to ensure the stability of the commodity supply chain, it is safest to use local overseas warehouses for stocking.
(Export Easy US Warehouse Layout)
Export Easy US warehouse, 6 self-operated overseas warehouses , can be quickly transferred to each other, and flexible inventory turnover. At the same time, as an Amazon SPN logistics service provider, Export Easy is committed to helping sellers solve the problem of limited storage capacity . It is very convenient whether it is transferred from overseas warehouses to FBA warehouses or transshipped to AWD warehouses.
(Source: Amazon Global Store)
The tail service is based on the advantages of overseas warehouses and truck resources in the east, west and central parts of the United States, and can quickly transfer goods to AWD warehouses.
AWD Service – Timing Reference:
Meixi Warehouse–KRB7, 2 days
US East Warehouse–KRB5, 3 days
US East Warehouse–KRB6, 5 days
The inventory transferred by the seller to the AWD warehouse can be automatically replenished to the FBA warehouse, greatly reducing the risk of out-of-stock/out-of-stock during the promotion period.