Prime Day hasn't started yet, but some sellers have started "popping orders" recently!
Recently, many sellers have reported that orders have been picking up, and some sellers have experienced a big explosion.
The seller's order volume increased sharply, and the cancellation rate was nearly 60%!
According to the feedback from sellers, there are not a lot of sellers with explosive orders, and they cover multiple categories.
Sellers in wigs, auto parts, toys, and beauty all said that they encountered a similar situation, and even some sellers' inventory was almost wiped out in seconds, and even high-priced products were on the list!
"I'm in the wig category, and I have 760 orders."
"The list of car categories has also increased several times, and it has been out since about 11 o'clock yesterday."
"I am also in the toy category, and the stock is almost sold out…"
"In the beauty category, the inventory was almost emptied in two days."
"Products with a high unit price of hundreds of dollars can still order hundreds of orders an hour."
In response to this phenomenon, more sellers are seeking wealth and insurance, and directly add the advertisement to the budget of 10,000 US dollars!
But the strange thing is that many sellers with explosive orders have not entered the delivery state, and the inventory is placed in the pending ( pending ) state.
You must know that an order in the "Pending" state of an order on Amazon is generally understood as a pending order, which can also be said to be a pending order, an order to be processed, or an order to be paid.
But before sellers had time to experience the joy of bursting orders, a large number of orders were cancelled in the Amazon backstage:
"After 12 o'clock, the order is burst, and the order is cancelled while buying. The cancellation rate of the order after the transfer is close to 60% ."
"I haven't been happy for 5 seconds. All of them are in the cancellation of orders. Bai was happy, and the cancellation rate reached 50%. "
"I'm in the wig category. I made 760 orders and cancelled 968 orders."
"I placed an order for $800 in the morning, I thought it was a bomb, and I saw only $400 at noon."
"600 orders out, nearly 200 canceled, acos0.5, the best aocs ever."
Amazon reproduces 0 yuan purchase?
For this situation, some sellers believe that Amazon has another "0 yuan purchase" bug, and foreigners take the opportunity to pick up wool.
It is understood that a few days ago, a number of foreign "wool communicators" posted on Twitter, saying that "with a credit card with no money to place an order on Amazon, you can prostitute Amazon's products for free."
As a result, a large number of consumers placed orders to buy, and even forwarded them to social media, triggering panic buying.
However, when buyers found that they still had to pay after placing an order, and the product link was not really the so-called "0 yuan purchase", they refunded and canceled the order.
However, some people believe that the rapid cancellation of orders may not be handled by consumers, or Amazon may cancel them in batches.
It is reported that this is not the first time that Amazon has experienced a "0 yuan purchase" loophole.
As early as April this year, a similar incident occurred on Amazon. A large number of sellers' goods were sold out due to a discount setting bug.
At that time, it was also exposed by foreign buyers after they discovered the Amazon loophole, and then it was spread to major wool groups, which attracted a large number of buyers to panic buying. The consequence is that the seller inexplicably bears a lot of losses.
As we all know, the order cancellation rate is one of the important indicators for Amazon to evaluate the performance of the seller's store , and a high order cancellation rate will inevitably have a negative impact on the store and cause damage to the seller's revenue.
Under normal circumstances, the seller's order cancellation rate should be kept below 3%, and the above situation has far exceeded this value. The consequences may affect the account performance, the product link loses the weight, the seller loses the shopping cart, and if it is more serious, it will lead to links. Abolished, account suspended, etc.
Finally, to remind sellers that Amazon's Prime Day event will start in the past two days.
data.ai estimates that U.S. consumers will spend 70 million hours on shopping apps on Android phones during Prime Day this year, up 39 percent from last year and up 137 percent from pre-pandemic 2019.
It can be seen that Prime Day, as a key node for Amazon sellers to sell products, still has a series of benefits that can increase brand awareness and prepare for holiday sales.
Sellers and friends must also pay attention to the actual receipt and delivery of orders, and protect the safety of stores and products.