According to the latest news, Amazon US, Europe and Japan have announced that from December 1 , 2022 , new and existing product listings for certain product types must include color names, size names, product descriptions and The category name attribute to which it belongs.
Attributes specific to the following product types will be changed from optional to required :
● Color Names: Shirts, Undershirts, Sporting Goods, Pants, Jackets, Swimwear, Sweaters, Tank Tops, Shorts.
● Size Name: Shirt, Sweatshirt, Jacket, Pants .
● Product Description : Home, Curtains, Carpets, Blankets, Hobbies, Tools, Sporting Goods, Phone Cases, Mattresses, Auto Accessories, Health Personal Care, Drink Cups, Home Beds & Baths, Power Sports Vehicle Accessories, Plant Feed, Consumers Electronics, kitchen tools, outdoor living.
● Category name: Backpack
To ensure that new listings of affected product types are not affected, all new listings of affected product types require a valid value for each of these four attributes, otherwise the product will not be added to the catalog.
These announcements came out, and sellers expressed their dissatisfaction.
Seller A: Too bad Amazon has new listing rules during the busiest time of the year .
Seller B : I have to ask, is listing suppressed due to the use of all caps?
Seller C: Every change will cause some problems. It is very troublesome to change the listing during the peak season.
Although Amazon's new regulation is more troublesome for sellers to fill in the listing attributes, Amazon's release of this new regulation is also to improve customer experience, which can also attract buyers, which is also beneficial to sellers.
Black Friday and Cyber Monday are coming soon, sellers need to pay attention to this new regulation, we must abide by Amazon's listing rules, so as not to be unable to add to the product catalog due to products without valid values.
In addition, optimizing the listing is also an essential action, so as to stand out from the many products.
How to optimize product listing ?
1. Optimize the product title
①Collect the listing titles of competitors, and disassemble their title composition and position.
②Use the keyword reverse search tool to find out core keywords, long-tail keywords, etc.
③Add product attributes, so that buyers can more easily obtain the products they want.
2. Optimize product keywords
①On the Amazon search page, there will be long-tail keywords recommended by Amazon. These keywords can be used for reference .
②Use the keyword tool to find out the keywords of the competitor's listing reverse check. Competitors' titles, five points, descriptions, and reviews are all core keywords that can be found.
③Advertising keywords, the customer search words in the advertising report are more critical, we can refer to the common product keywords of customers and put them in the listing .
3. Optimize product images
①The main image must be a white background image ( RGB value 255*255*255 ), the products in the image should account for more than 85% of the whole image , and the resolution should be at least 1000 pixels without LOGO and watermark. accessories, props, etc.
②Detailed diagram and exploded diagram of internal structure: zoom in on some small details in the product, so that customers can have a deeper understanding of your product.
③The function diagram shows all the functions and attributes of the product at one time, so that customers can see your product at a glance.
4. Competitive product prices
①When listing a product on Amazon, you can set an original price ( Standard Price ) and an actual selling price ( Sale Price ), so that you can reserve room for price adjustment.
②Referring to the price of competitors, combined with market demand and its own supply chain to customize a reasonable and competitive price.
③ Bundled and combined sales price, the main product can be sold in combination with auxiliary products (accessories or the same series), forming differentiated marketing, and relying on accessories or the same series to increase the profit margin of unit price.
Black Friday, Cyber Monday is coming, sellers must abide by Amazon rules.
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