Weekly Cross-border Events Featured Mar. Week5
European e-commerce multi-category is growing rapidly
UK stays ahead
Recently, a survey was conducted on the European e-commerce market since the epidemic. The results show that the retail market has undergone major changes since the outbreak. More and more retailers and enterprises have begun to sell online and increase their investment in e-commerce .
The data shows that the top online retailers in Europe achieved a year-on-year growth of about 40% in sales in 2020. Among them, the United Kingdom maintains a leading position in the whole of Europe , with a growth rate of more than 30%, and is expected to account for nearly one third in 2021, ranking third in the world.
Another developed market Germany , whose B2C e-commerce market grew by more than 20% year-on-year in 2020, is in the global rankings. Spanish B2C e-commerce value peaked in Q4 2020. Additionally, a significant portion of Spain’s overall e-commerce sales come from Spanish-to-foreign transactions.
By category, the hardware, food, beverage, health, and beauty product categories experienced the fastest year-over-year growth. Overall, clothing, shoes and accessories, and electronics are generally listed as the most popular online shopping categories in most European markets. However, specific preferences vary by country and region.
In the UK , on average, more than half of respondents bought clothing, shoes and accessories. In Germany, however, the fashion and accessories segment fell to second place, with electronics at the top, which accounted for about a quarter of online sales. The top three most popular categories in Spain are Technology/Communications, Entertainment/Culture and Food. Whereas in Russia , preferences for product segmentation vary by type of purchase, when shopping locally online , consumers prefer electronics , while when making cross-border purchases , apparel and footwear dominate the share of consumer electronics. decline.
There are many European markets, but mainly in the United Kingdom, Germany, France and other countries, sellers can pay more attention to local dynamics.
Annual sales of over 2.8 million units
Pandemic pushes U.S. handheld massager sales to double
The NPD Group reports that the need for relief from stress, exercise, physical activity and other muscle-strengthening strains has led to a 347% increase in sales in the handheld massager category over the past two years.
Handheld massagers use vibrations to warm muscle tissue and increase blood flow, providing quick relief to areas of the body that are under stress, muscle soreness, and pain.
Looking at the "hand held massager" from the Amazon platform, the price is mostly between 20-50 US dollars. The main selling points are that it is suitable for relieving muscle tension in the whole body, portable and flexible, wireless design and rechargeable, and the massage head is versatile and can be selected according to personal preferences. It can be used for home use or as a gift for relatives and friends.
Most of the buyers' comments on this product said that it can relieve tension and relax muscles. But judging from the bad reviews from buyers , the quality of the product is a big problem, for example, it can't be charged, the product is too noisy when using it, and so on. However, some sellers can get good reviews from buyers by replacing their products in a timely manner for free .
According to NPD data, unit sales of hand-held massagers increased by 43% and 60% , respectively, over the previous two years.
As for the audience of such products, it is understood that handheld massagers are attractive to people of different ages, but adults aged 25-44 have the greatest demand for this category. According to NPD's buyer analysis, two-person households tend to buy more handheld massagers than other household sizes. Women are ahead of men in purchasing hand-held massagers , with women buying 56 percent of sales compared to men 44 percent.
Amazon Announces Top 10 Best-Selling Products in Europe
Amazon Europe contains many sites, and potential consumers also increase. Relevant data shows that the average monthly visits to Amazon’s five European countries reach 230 million times. In the next four years, the penetration rate of e-commerce in Europe will reach 67.1%, and more than 500 million Europeans will start shopping online.
In the face of the huge market, the focus of new and old sellers is undoubtedly to grasp the consumption trend and win more consumers.
Recently, Amazon Europe announced the top ten product categories that will continue to sell well this year, and sellers can use it as a reference. From the perspective of sales, electronic products and accessories, shoes and clothing, clothing accessories, etc. still occupy the forefront of the list.
The volume growth of related products in the next four years deserves attention. Among them, the volume growth rate of electronic products in the next four years will reach 20.4%, and the volume growth rate of shoes and clothing will reach 27.8% and 24.9% respectively. Clothing-related accessories such as bags, masks, hats and other products will also account for more than 20% of the volume.
In addition to the above products, other popular product categories include household, personal care, outdoor sports and children's toys.
Since the beginning of the epidemic, the popularity of household products has continued to increase. In terms of children's toys, building blocks, board games, and drawing tools are more popular.
It is worth noting that the market for personal care products has been increasing recently, and its volume growth rate is close to 30%. In terms of outdoor product categories, fitness equipment and dining tools such as ovens and electrical accessories are the main products.
In addition to these popular products, some popular products on short videos are also increasingly favored by consumers. It is not difficult to find that some products have shown rapid growth in sales after being tested by Internet celebrities on social platforms such as TikTok and Facebook.
Therefore, while grasping the popular trends of the platform, sellers should also pay more attention to the dynamics of other marketing channels.
Urgent reminder!Amazon strikes again
900,000 accounts may be at risk
Since Amazon closed its stores last year, countless stores have been closed, and companies have gone bankrupt. There have been waves of unresolved issues. Two more local evaluation companies in the United States have been sued by Amazon. The platform rectification measures have never stopped from beginning to end.
Recently, according to foreign media reports, Amazon has sued two professional evaluation agencies , AppSally and Rebatest, for "helping customers to spread false product reviews and disrupt market rules".
These are two US-based evaluation companies, established in 2018, whose main business is to provide real-person evaluation services for third-party sellers . Today, for suspected illegal behavior, you can face penalties such as imprisonment, fines or confiscation of assets.
It's not just the two companies that have something to do, there are also many seller accounts implicated behind them. According to the lawsuit released to the public, there are more than 900,000 seller accounts who have been in contact with AppSally.
Amazon's determination to crack down on fake reviews has always been firm. After dealing with the two review companies, it may be these more than 900,000 accounts that will be thoroughly investigated. Here, it is important to remind Chinese sellers not to forget Amazon 's "brand connection" operation.
Amazon itself is a platform that focuses on products and ignores stores . If sellers want to do well in compliance operations, in addition to avoiding some basic non-compliant operations, they must also ensure that they control some core technologies . Only in this way can the held stores continue to develop steadily.
For example, product development capabilities are mainly reflected in product cost performance, product differentiation, products that can meet the actual needs of users, etc., as well as whether store operations are more efficient than competitors, and whether the back-end supply chain has formed a full-process closed loop.
Whether it is an individual or an enterprise, the embodiment of core competitiveness is a strong guarantee for you to keep moving forward. Only by possessing a long-term competitive advantage can you walk more firmly and go further in the turbulent river in the future!
UK ranks third in global cross-border market
According to ESW's survey, the top three markets for global online cross-border shoppers in 2021 are the United States, China and the United Kingdom. Compared with the results in 2020, the United States replaced China as the first, and the United Kingdom remained firmly in the third place .
This result, based on a survey of 14,000 consumers in 14 countries and regions by ESW, shows that consumers will buy more products from the United States than China in 2021, making the United States the most popular country for cross-border online shopping, among the respondents The proportion is 53%, compared with 39% in China.
On the other hand, around 21% of non-UK consumers will shop from UK retail sites in 2021, up 5% year-on-year, with millennials and younger Gen Z consumers being the main force .
While the UK ranks third overall, the results show that it ranks first among cross-border shoppers in the UAE, China and India, accounting for 30%, 28%, and 27%, respectively. In addition, the UK is also heavily influenced by buyers from South Africa and Australia. Shoppers are welcome.
In addition, according to the forecast of research and markets, in 2021, the sales of B2C e-commerce in the UK will also rank third in the world, after China and the United States, among which clothing, shoes and accessories are the hot-selling categories.
With the opening of offline activities, British consumers are more adopting a combination of online and offline shopping modes. About 62% of the respondents said that they use mobile devices to research products when shopping in brick-and-mortar stores, such as comparing prices to Achieve better results, and about 80% of consumers use e-commerce platforms to find shopping inspiration.
As the third largest e-commerce market in the world, the UK is also an important layout for many sellers, and relevant sellers should pay more attention to local developments.