According to Amazon's statistics, more than 90% of buyers will watch the related video section before purchasing a product to understand the video feedback of other customers who have purchased the product, so the importance of related videos is self-evident. In many cases, things that cannot be displayed through the main image video or pictures can be displayed in this position, thereby increasing the conversion rate. Because intuitive videos can increase customers' desire to buy.
So what is connected video?
Related Videos for This Product Amazon related videos, also known as buyer show videos, are located at the top of the comment area in the extremely high conversion position of the Amazon product page. Short videos related to this product. The video content can be a comparison between products, showing the product's Operation procedures, performance tests and application scenarios can also compare the advantages and disadvantages of different products.
So what are the advantages of doing related videos?
First, increase the conversion rate.
This section is not only open to buyers, but can upload freely. Sellers themselves can also upload. However, the video content in this section is mainly from the buyer's point of view to show the usage scenarios of the entire product and the product function experience, so as to increase the customer's sense of substitution. The seller's main image video will generally default to the location of the associated video. Associated videos have product links. If the product performs well, the video in this placement will be recommended by Amazon to the associated video section of competing products.
Second, improve users' awareness of products and reduce after-sales problems.
Because the related video introduces the product from the buyer's point of view, the introduction of the product will be more comprehensive, and the customer can understand some shortcomings of the product in advance, which can solve your after-sales problems to the greatest extent.
Third, multi-channel delivery.
Sellers can launch multiple channels after the video is shot, such as YouTube, Ins, Twitter, Facebook, and Tiktok, etc., which can better promote and attract traffic to the product.
Notes on Amazon Associated Video:
1. It is not allowed to spread illegal or offensive content through video, and at the same time, it is not allowed to promote racial discrimination or other discriminatory content.
2. The video content must be related to the product, and videos with irrelevant content will not be listed on Amazon.
3. The length of the video should not exceed 90 seconds, the size of the video should not exceed 100M, and the format should be MP4. The content must be clear and the text matches the site.
4. Do not use exaggerated boasting words, such as: "top selling product", "hottest item", "#1 selling item", etc.
5. Promotional sensitive information cannot be used, such as: "on sale now", "best product of this week", etc.
So what are the requirements for the account that uploads the associated video?
Generally speaking, the Amazon platform’s regulations for uploading related videos are that only buyer accounts with a transaction value of more than $50 on Amazon in the past year can upload videos to related videos. At the same time, if the consumption amount of the seller's account exceeds 50 US dollars, you can also upload videos under other people's products.
So how many associated videos can be uploaded? At the same time, how to prevent the videos of competing products from being pushed to their associated video section?
In the related video section, one type of video is for the ASIN of the link itself, which is displayed as "Videos for this product", and the other type of video is for other product promotion sections, which is displayed as "Videos for related products". If the video position is occupied by competing products, then customers will pay attention to the information of competing products and click on their products, resulting in the loss of traffic. So we need to fill at least 5 video positions, so as to avoid traffic loss as much as possible. Ordinary accounts cannot be uploaded after 5 videos are filled, but if it is some celebrity accounts of third-party platforms, the videos uploaded by the original ordinary accounts can be replaced when the positions are filled. In addition, there are also some changes on the main image page. The videos on the main image page were all uploaded by the seller in the background, but now some videos in the associated videos are also recommended to the main image location. Therefore, Amazon sellers can upload the main image video in the background, and recommend related videos uploaded by the celebrity account to the main image display position to increase their exposure. Video will only become more important in the future. Be sure to upload high-quality videos of celebrities, so that they are not easy to be replaced and can bring a better experience to customers.