The sales of the store cannot be improved, the product exposure is low, the conversion rate is low, the product has a ranking but no sales, and so on. If you have no problems with your own operations, you may really want to consider evaluation.
Of course there are Buddhist sellers. They think that they can make money after all through their own efforts. It is certain that making money is achievable. It can also be achieved by continuously optimizing their own operations so that products can be placed on the homepage to increase exposure, but the probability is very small. Time-consuming and energy-consuming, assessment has become a shortcut.
For new merchants, evaluation is not shameful, and it is shameful not to be able to start and waste your own time. Because the new store can hardly be supported by any activity, there is basically no traffic to the new store. Therefore, the first step in opening a store is to evaluate, make some evaluations and sell out.
There may be a misunderstanding for businesses who have not tested the evaluation. The evaluation is not done overnight. Don't think that the product will explode after a few evaluations or a few days of evaluation. On the contrary, the evaluation is a planned This is a long-lasting process, so that the background can detect the audience of your product, and accordingly will increase your exposure and weight.
Be sure to choose a good product before testing, because for most sellers, it is impossible for all of your store to be a hit, so choose a product that needs to have the potential to become a hit.
Select 3-10 keywords that are closely related to the product and have traffic through background data, do not choose words that you think the system thinks. According to the keyword traffic and conversion rate, plan different bills every day, so that multiple portals can place orders. Make sure that the order must be searched and browsed according to the specified keywords, shop around, and add the shopping cart to place an order. This is a crucial first step. Generally, there are very few institutions that can search and place orders according to the specified keywords. Pay attention to distinguishing and checking background data. Real and effective evaluation can significantly increase the ranking under the specified keywords within 7 days, and you can see obvious results in 14 days. Pay attention to check the ranking of the specified keywords in time, and switch the background data in time.
Go to comment after 7-15 days, be sure to go for high quality pictures and comments. Comments can refer to the real evaluation of the largest number of explosives in the same industry, which can be used with a little modification, or you can refer to the high-quality comments of similar items in a domestic treasure. The display of the second selling point of the product and the language you want to convey to the seller are conveyed in disguised form through comments, which will definitely improve the conversion rate of orders, while AliExpress sellers rarely do fine reviews.
The above is about the operation steps of the evaluation. It is also necessary to pay attention to the environment creation of the evaluation. If there is no independent and clean environment, it is difficult to evaluate the success of the evaluation. A stable and clean environment includes:
(1) A clean and stable proxy ip. For multiple accounts, you need to provide an independent ip for each number, and the language, time zone, DNS, etc. should be consistent with the corresponding ip.
(2) It can simulate different equipment parameters, such as many computer equipment.
(3) The environment is independent, and there will be no data association or leakage.
(4) First-hand registration information, foreign mailboxes, addresses, mobile phone numbers and first-hand resources are about 4-5 yuan
(5) It is recommended to use one card and one account for payment cards. With a virtual card, you can open unlimited cards in the background, and you can recharge yourself for payment. This cost is relatively low, and there will be no association.
We also have a lot of research on cross-border e-commerce here. The technology development and incubation of self-supporting accounts has been done for five or six years. In particular, to test your own store, the security of the environment, the account maintenance cycle, the number of orders, how to maintain the account safely, how the store controls and evaluates how to open advertisements, the whole set of processes and systems must be learned, not blind. 's test sheet.