Effective July 26, 2022, Amazon has updated its Adult Products Policy to provide sellers with greater clarity on nudity and sexually explicit imagery policies and to protect customers.
Amazon strictly prohibits any listing with sexually explicit imagery or any sexually explicit imagery on product detail pages, including sexual health products, posters, drawings, artwork, t-shirts, sculptures, or figurines.
Amazon reminds sellers to review listings and replace any pornographic images within 60 days. If no action is taken by September 26, 2022, listings with sexually explicit images will be banned or restricted from showing in search.
For more information, visit our guide to adult products and sexually explicit images.
According to the platform policies of Amazon's various sites, sex toys can only be released in the "adult products" category in the state of "new products", and they need to strictly abide by Amazon's series of policies and regulations on adult products (such as product images without nudity, Descriptions cannot be sexually suggestive, etc.).
Another important point is that Amazon's advertising policy stipulates that the platform prohibits the direct display of adult products on the site, which also means that sellers selling adult products cannot use on-site advertising to attract traffic to listings.
Of course, some sellers will use various illegal means to achieve the purpose of attracting traffic in order to get more traffic for their listings. probabilistic event.
This time, Amazon has updated the adult product listing policy, which is aimed at protecting minors. After all, the category of adult products is special, and it is a restricted product on Amazon.
Just imagine, is it embarrassing if a minor sees some indecent images on Amazon? Therefore, many sellers can also understand Amazon's strict review of this category and its extremely limited platform.
If domestic sellers want to sell adult products on Amazon, they must abide by platform policies and local laws.
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