Recently, there have been many sellers selling "BG standard" in the circle of friends. Many sellers and friends may not know what "BG standard" is. They only know that "BG standard" is more expensive than other labels, and I heard that they can take the initiative to prevent hijacking.

What exactly is a "BG mark", and what are the risks of buying a "BG mark"? Can we get the "BG mark" by ourselves?

What are the ways to catch up and sell?

Many sellers have expressed their hatred for hijacking behavior, and hijackers are like undead Xiaoqiang, driving away wave after wave. How do sellers and friends usually rush to sell?

1. The more common method is to carry out brand registration or brand authorization on Amazon. After completing the brand registration or brand authorization, you can make a complaint to the seller who sells your own products. Although this method of complaint is effective, it cannot prevent hijacking. , there will still be some choices that are not afraid of death to sell your products.

2. Some sellers will choose to put their own brands on their products and packaging, and sell them together with personalized small gifts designed and customized by themselves. Changing the packaging and small gifts from time to time can also greatly reduce the risk of being sold. Because this kind of customized and personalized product content is more difficult for sellers to copy and imitate in a short period of time.

3. A long time ago, some sellers used the method of registering a buyer's account and then using a virtual credit card that could not be successfully debited to buy up the inventory of the seller to rush to sell.

4. Some sellers use some catch-and-sell systems to catch up and sell, the principle and method 3 are somewhat similar.

5. For the products of sellers who have registered in the Transparency Program, Amazon will provide a unique QR code. The seller will paste the code on the product packaging. When the product is put into the warehouse, Amazon will identify the code and confirm that it is an authentic product. warehousing. FBA co-sellers cannot get the code, and the goods cannot enter the Amazon warehouse for sale, and they will also be required to provide code authentication when they are shipped and co-sold. There is a fee for the QR code provided by Amazon, depending on the quantity of the product.

6. Amazon Project Zero generates a unique code for each product, which brands can print onto existing packaging or attach to product packaging using labels that Amazon These codes can then be scanned to determine their authenticity. There is a fee for the unique code that Amazon assigns to each product, depending on the number of products.

7. Amazon Brand Gating For products that have been successfully reviewed by Brand Gating, if the seller wants to follow the sale, they need to provide the manufacturer's invoice and obtain the written authorization of the brand. They are also required to pay $1,500 for each brand, which is a protection The most effective way for sellers to list against infringement (hijacking), and the Brand Gating application is free.

What exactly does "BG mark" mean?

In addition to 3 and 4 mentioned above, other chasing and selling methods are compliant, and after a comprehensive comparison, we can actually find that method 7 is the simplest, most direct and most effective proactive method of preventing squatting.

"BG mark" actually refers to the mark that has completed the Amazon Brand Gating review on Amazon.

The "BG mark" has nothing to do with the way of applying for a trademark, and the Trademark Office does not have the so-called "BG mark" application channel.

How to apply for "Brand Gating"

We recommend that sellers and friends apply for Brand Gating by themselves after completing their own brand registration on Amazon. The steps are as follows:

Register your brand with the Brand Registry

Any seller must register their brand through Amazon's Brand Registry. The sign-up process can be tedious because Amazon pays so much attention to detail. Amazon requires sellers to provide the following information in order to register: website, email posted on the website and Amazon account, image of the brand logo on the product, packaging and brand name.

If you are missing any of these or have minor differences, Amazon will not review it.

Register your brand (optional)

This step is optional, but it will be more beneficial for sellers to apply for brand gating. It shows that you take protecting your brand seriously and can help you during the review process.

Product ASIN List

Amazon needs a list of products you want to protect. In some cases, Amazon may directly brand gating the entire brand, so providing a clear product listing can help the application process go smoothly.

Highlight your anti-counterfeiting determination and actions

Amazon appears to be prioritizing sellers who are actively cracking down on counterfeit goods. Having a history of applying for removal of fakes will help you pass the request. If not, emphasizing branding and trademark registration can also show that you take your brand seriously.

Provide your seller ID

Providing Amazon with a seller ID helps the process run smoothly.

How do I know that the registration has been successful?

It can take up to a month or more to get your brand gating application approved . Amazon will not send relevant email notifications, and sellers need to check the listing regularly

Click "Sell on Amazon" in Other Sellers on Amazon ; if the message "You need approval to list in this brand" appears , the brand has been approved by brand gating.