Hello everyone, we are Puou focusing on Amazon one-stop service
While the A+ page is inconspicuous, it precedes the review and Q&A sections. Buyers may skip the description, but I believe most buyers will definitely read product reviews, and sometimes reviewing reviews is a prerequisite before making a purchase decision. When a buyer scrolls down to read a review, it’s important to have an eye-catching A+ page in order to arouse the buyer’s interest and allow them to learn more about your product. If your A+ page is able to win over buyers and build trust, then a few negative reviews won't even affect their decision to buy.
So, every seller should consider using A+ pages for their listings, making A+ pages help your product detail pages be more engaging and convert more shoppers into customers. Its role is summarized in the following three points:
1. Increase brand awareness: Increase brand awareness by adding brand stories.
2. Increase sales volume: shorten buyer consideration time, reduce shopping cart abandonment rate, and increase sales volume by 5% on average.
3. Reduce returns and bad reviews: Improve customers' understanding of products and reduce returns and bad reviews.
So, how to make an A+ page?
1. Steps to apply for A+ page
1. Seller Center – Advertisement – Brand description in graphic version;
2. Make sure that the product you create is released in the category that applies for Amazon brand protection, and does not use UPC or EAN, but is created through GCID and input related products;
3. Select a template;
4. Add product content (pay attention to the matching effect of text and pictures, don't make pictures too big or too few words);
5. Preview the A+ page;
6. Wait for approval.
2. Matters needing attention when applying for A+ page
The content of the application is subject to review. Although it will not be verified one by one, some contents cannot be mentioned, such as:
1. Anything that mentions your company as a (seller or supplier) content.
2. Any information that mentions your competitor's product or the seller's authorization.
3. Any contact information or store information that mentions the seller or supplier or brand holder.
4. Price information, free information, delivery schedule, copyright or trademark information.
5. Exaggerated words and temporal commodity information.
3. Precautions for optimizing A+ pages
1. Avoid using special characters or symbols, such as ® or ™, except for special letters in minor languages .
2. Check image resizing, resolution and other attributes according to template requirements.
3. Avoid spelling mistakes or grammatical errors. These errors can cause the creation to fail.
4. Using banners can lead to a better user experience.
5. Comparison charts are a great way to highlight the unique features of a product.
The text should not be excessive, and exclusive text such as "only sold by …"; price discriminatory text such as "cheapest product"; and shipping information such as "free shipping" ”; no inflammatory promotions, such as “Best seller”, etc.