According to CNBC, Amazon has recently taken several initiatives, suggesting that its annual prime day event may kick off in the next few weeks.
According to CNBC, the verge received an internal Amazon email saying that this year’s prime day event will start on October 13, and an official statement will be released on September 27.
Amazon informed warehouse employees last Friday that full-time employees would not be able to submit new leave applications between October 13 and 20 and prepare for the busy autumn, according to a notice seen by CNBC.
As for suppliers, Amazon has informed suppliers that they can submit time limited promotions or “flash deals” before October 11. Fahim Naim, a former Amazon executive and chief executive of eshop opportunity, an e-commerce consultancy, said the company also restricted brands from submitting certain deals during the week of October 13.
Earlier, Amazon announced in July that the original prime day had been postponed and said it intended to hold the event “later than usual” this year. Amazon said in its second quarter earnings report that the event would be held in the fourth quarter, but did not release the specific time.
For the coming prime day, the seller should prepare for the following early:
Due to the increase of prime day’s passenger flow, your store presents complicated details under the microscope. In order to improve the visibility and conversion rate of your product list, and obtain the incremental profit that can be brought by the holiday, it is essential to make your list look good.
70% of consumers buy discount products during online activities. More limited time displays will greatly stimulate consumers’ desire for shopping, but it is equally important to consider the issue of inventory and advertising expenses.
As a seller or brand, you should give priority to optimizing your Amazon’s advertising strategy of promoting exposure and conversion rate – testing new advertising types, obtaining profitable keywords, identifying negative keywords, and preparing advertising budgets in time to facilitate prime time and subsequent advertising campaigns.
On prime day, as well as other high traffic times like Black Friday and Cyber Monday, you have to know how to balance your inventory with holidays. This will not only have a positive impact on your sales performance indicators, but you will also provide a frictionless shopping experience, turning high-value potential customers into repeat consumers.
At present, the declaration of prime day activities in the US station has basically ended. Due to the advent of the peak season and the frequent stock explosion this year, sellers should always pay attention to the information of FBA’s entry, so as not to cause delay on the shelves and affect the product promotion. After all, prime day is a great opportunity to become rich overnight.