Prime day preparation guide

For the coming prime day, the seller should prepare for the following early:

1. Optimize product list

Due to the increase of prime day’s passenger flow, your store presents complicated details under the microscope. In order to improve the visibility and conversion rate of your product list, and obtain the incremental profit that can be brought by the holiday, it is essential to make your list look good.

2. Apply for lightning deals

70% of consumers buy discount products during online activities. More limited time displays will greatly stimulate consumers’ desire for shopping, but it is equally important to consider the issue of inventory and advertising expenses.

3. Formulate detailed advertising strategy and execution plan

As a seller or brand, you should give priority to optimizing your Amazon’s advertising strategy of promoting exposure and conversion rate – testing new advertising types, obtaining profitable keywords, identifying negative keywords, and preparing advertising budgets in time to facilitate prime time and subsequent advertising campaigns.

4. Make inventory plan matching with sales plan

On prime day, as well as other high traffic times like Black Friday and Cyber Monday, you have to know how to balance your inventory with holidays. This will not only have a positive impact on your sales performance indicators, but you will also provide a frictionless shopping experience, turning high-value potential customers into repeat consumers.

At present, the declaration of prime day activities in the US station has basically ended. Due to the advent of the peak season and the frequent stock explosion this year, sellers should always pay attention to the information of FBA’s entry, so as not to cause delay on the shelves and affect the product promotion. After all, prime day is a great opportunity to become rich overnight.