Since Amazon has opened stores around the world for several years, it has been favored by Chinese sellers, and countless cross-border e-commerce sellers enter the Amazon platform every year. However, Amazon is not as friendly as we thought, and store closures are common. Why is the Amazon store closed? Today, listing these mistakes, I hope sellers try to avoid making mistakes and reduce the chance of Amazon store being blocked.
1. Enter the wrong price and stock quantity.
Creating a listing price and inventory takes effect immediately, but Amazon doesn't give you a chance to hone your listing skills. If there is no inventory, the inventory cannot be written, and the inventory cannot be exaggerated. New sellers usually sell faster. If there is no inventory, it can easily lead to a series of negative effects and account freezes. On the other hand, the product price must be filled in carefully. Once filled in incorrectly, it will cause huge losses.
2. The listing description does not match the actual product.
The matching of the listing description and the actual product is not very important. I always feel that the color and style are similar, but in Amazon's view, it is far from enough! Sellers must ensure that the listing description is exactly the same as the actual product. If it does not match, it is likely to be frozen by buyer complaints.
3. Replying to customers is slow.
Sellers need to respond to consumer inquiries as soon as possible. If they reply after 24 hours, Amazon will notice you, which could result in an account freeze.
4. No feedback from consumers.
Amazon Seller Performance (Product Quality) two departments will check the consumer feedback of each order on Amazon. In addition to the product quality score, the number of feedback is also one of its evaluations (generally, the number of consumer feedback is 2% of the order quantity) )-5%).
New Amazon sellers must always pay attention to the quantity and quality of customer feedback. If they frequently receive negative feedback, they can consider changing the business.
5. Order execution error.
Every new seller needs to ensure flawless performance of the first ten orders, and new sellers simply make mistakes because they are not familiar with Amazon’s orders, such as late deliveries, not providing tracking information, or canceling orders due to low inventory. To avoid mistakes, it is recommended to send the inventory to the FBA warehouse.
Article source: XM foreign exchange official website